Hertz Europe Limited, part of Hertz Global Holdings, is celebrating the fifth anniversary of the Hertz Gold Plus Rewards loyalty program in Europe. It’s offering members who reside in the region the chance to win exclusive anniversary prizes when they book and complete a qualifying rental.

Additionally, all Gold Plus Rewards members can now earn and redeem points at more locations globally, with new participating countries including Denmark, Finland, Norway, and Sweden.

One lucky winner will receive 500,000 points, enough to enjoy more than 555 award rental days at any participating location globally, according to Hertz. Additional prizes include 5,000 points for five winners, each enough for more than one reward rental week; five upgrades to Five Star and five to President Circle; and five vehicle upgrades for members to use on their next rental.

Qualifying rentals must be booked between Nov. 16th and Dec. 15th, 2016 and completed by Dec. 15th with a minimum rental car period of two days and maximum rental for 28 days. Specific terms and conditions apply.

During the last five years, Hertz Gold Plus Rewards members in Europe earned approximately 1,500,000,000 Gold Plus Rewards points — equivalent to 22,000,000 rewards rental days — for use in participating countries, according to Hertz. Earned points can be used toward rental days and other optional services. Points do not expire as long as the Hertz Gold Plus Rewards member has either earned or redeemed points through rental activity in the prior 24 months.

Hertz Gold Plus Rewards is free to join and available to sign up in more than 70 countries. This year, the program's points rewards scheme has been opened to Gold Plus Rewards members residing in China, Denmark, Finland, Japan, Norway, Portugal, Singapore, South Korea, and Sweden.

All countries where points can now be redeemed include: Australia, Belgium, Brazil, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, New Zealand, Norway, Spain, Sweden, United Kingdom, United States, and participating U.S. Territories.