Alexandria Marren has been appointed Hertz Global Holdings’ new executive vice president of North American rental car operations. Marren has more than 30 years of experience and leadership in operations and customer service functions.

"Alex is an exceptional leader who brings to Hertz a track record of results across a broad range of operational and customer service roles," said John Tague, Hertz’s president and CEO. "As an executive, she has demonstrated that she can consistently deliver high-quality service combined with efficiency, effectiveness and exceptional financial performance.”

Marren comes to Hertz from ExpressJet Airlines, part of SkyWest, Inc., where she held the position of chief operating officer. Prior to ExpressJet, Marren served as senior vice president at United Airlines and United Express. In that role, she was responsible for the airline's network operations control center, as well as managing its regional airline partners.

"I am excited to be joining the Hertz team and working with everyone to deliver service excellence to our customers," said Marren. "Hertz is an iconic brand with broad reach and a rich tradition of innovation and a reputation for premium service. I am honored to be part of the team."

Additionally, Hertz named Dewayne Kirkham as senior vice president and general manager of Hertz Local Edition (HLE). A 19-year veteran of Hertz, Kirkham will be in charge of leading Hertz's off-airport operation, which includes more than 3,000 U.S. locations.

"Dewayne's years of experience leading our rental car operations in the field, including on- and off-airport, make him ideally suited to bring a focus of improved financial performance and responsible growth to our off-airport locations," said Tague.