Hertz Supports U.S. Natural Disaster Relief
Hertz and Hertz Equipment supplies equipment to areas affected by natural disasters and donates to the American Red Cross Disaster Relief.
PARK RIDGE, NJ, Jun 20, 2011 (MARKETWIRE via COMTEX) -- The Hertz Corporation announces its participation in assisting victims of recent natural disasters throughout the United States by supplying equipment to areas devastated by these events through its Equipment Rental Corporation. Hertz Equipment Rental has also donated $38,000 worth of materials including hard hats, extension cords, and gloves to the Joplin, Missouri clean-up effort.
"With the recent natural disasters that have hit the Southeast, it's important for Hertz to provide assistance to our customers in need and the victims of these tragedies," commented Mark P. Frissora, Hertz Chairman and Chief Executive Officer. "By making a monetary donation to the American Red Cross Disaster Relief, as well as providing equipment to our customers in cities like Joplin, MO and areas along the Mississippi River, Hertz is taking the necessary course of action, and with its ability to mobilize quickly Hertz is able to help residents and businesses in these affected areas."
Hertz Equipment Rental is providing its customers in Joplin, MO with light towers, crawler loaders, trucks, excavators and forklifts. Hertz Equipment Rental is also supplying those affected by the Mississippi River flood with equipment for rent including pumps, trucks, and generators.
Due to the increased need of businesses in the Mississippi River area, Hertz Equipment Rental has been operational 24/7 and has deployed additional fleet and equipment in addition to staff to its locations in Baton Rouge, Broussard, and New Orleans, Louisiana as well as Memphis, Tennessee.
"Hertz is dedicated to its customers and helping those in need during natural disasters," commented Lois Boyd, Executive Vice President and President, Hertz Equipment Rental Corporation. "With the availability of our call center, website, and team of devoted staff, HERC has supplied our customers with the equipment and materials needed for clean-up and will continue to work closely with them as their needs evolve."
Equipment renters looking to take advantage of HERC's Customer Care Center in the Southeast can call 855-231-3404 and can visit the company online at www.hertzequip.com . For general information, customers can call toll free 1-888-777-2700. Trained customer care representatives are available to rent a wide range of equipment as well as trucks to provide aid to customers.
More Rental Operations

ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
