Hertz's Online System Integrates Flight Tracking
PARK RIDGE, N.J. -- The Hertz Corp. has integrated real-time flight tracking into its online car rental system.FlightView, developed by RLM Software, tracks customer flights using current radar ...
PARK RIDGE, N.J. -- The Hertz Corp. has integrated real-time flight tracking into its online car rental system.
FlightView, developed by RLM Software, tracks customer flights using current radar data and automatically notifies Hertz of a flight's status. As a result, customers providing Hertz with flight details will find their rental car waiting for them, no matter when the plane arrives -- early, late or on time.
Hertz said the new real-time technology means no waiting and no hassles when customers pick up their rental car. The technology has also enabled Hertz to make operational improvements, including better space and fleet utilization. That's because the accuracy of the estimated time of arrival for each flight allows the company to manage its fleet and prepare rental vehicles in a more timely fashion.
"FlightView enables Hertz to prepare customers' rental cars while they are in flight, thus ensuring that vehicles are ready for customers upon their arrival," said Claude Burgess, vice president of technology and e-business for Hertz. "In addition to the customer benefits, information gleaned from the database allows Hertz to plan its operations in a more effective manner."
FlightView is used by many travel-related organizations including commercial airlines, airports, travel Web sites, and ground transportation companies. The software tracks air traffic in the United States and Canada, including Alaska, Hawaii and inbound overseas flights. FlightView data includes scheduled flight information, real-time radar data, and projected arrival times.
More Rental Operations

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
