Hertz's Online System Integrates Flight Tracking
PARK RIDGE, N.J. -- The Hertz Corp. has integrated real-time flight tracking into its online car rental system.FlightView, developed by RLM Software, tracks customer flights using current radar ...
PARK RIDGE, N.J. -- The Hertz Corp. has integrated real-time flight tracking into its online car rental system.
FlightView, developed by RLM Software, tracks customer flights using current radar data and automatically notifies Hertz of a flight's status. As a result, customers providing Hertz with flight details will find their rental car waiting for them, no matter when the plane arrives -- early, late or on time.
Hertz said the new real-time technology means no waiting and no hassles when customers pick up their rental car. The technology has also enabled Hertz to make operational improvements, including better space and fleet utilization. That's because the accuracy of the estimated time of arrival for each flight allows the company to manage its fleet and prepare rental vehicles in a more timely fashion.
"FlightView enables Hertz to prepare customers' rental cars while they are in flight, thus ensuring that vehicles are ready for customers upon their arrival," said Claude Burgess, vice president of technology and e-business for Hertz. "In addition to the customer benefits, information gleaned from the database allows Hertz to plan its operations in a more effective manner."
FlightView is used by many travel-related organizations including commercial airlines, airports, travel Web sites, and ground transportation companies. The software tracks air traffic in the United States and Canada, including Alaska, Hawaii and inbound overseas flights. FlightView data includes scheduled flight information, real-time radar data, and projected arrival times.
More Rental Operations

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
