HTA Launches Toll Collection Services for RACs
GREAT NECK, N.Y. --- Following almost three years of development and beta testing, Highway Toll Administration LLC (HTA) has made its electronic toll collection services available to the car rental industry.
GREAT NECK, N.Y. --- Following almost three years of development and beta testing, Highway Toll Administration LLC (HTA) has made its electronic toll collection services available to the car rental industry.
The company's services involve equipping rental vehicles with electronic toll collection devices --– transponders such as E-ZPass, SunPass, 407ETR and the like. HTA's turnkey program provides rental customers the convenience of electronic toll payment, and generates additional revenue for the rent-a-car company and its counter personnel.
HTA is also offering toll violation processing for car rental companies in North America. HTA's program for this service includes billing, dispute resolution and customer service. The HTA toll violations program is available to any rental company whose customers travel on toll roads, including those without electronic toll payment systems.
Budget Rent A Car of Newark Liberty International Airport, HTA's primary customer during the testing period, recently surpassed its 20,000th transponder rental within 18 months of launch.
Budget of Newark is located within the popular E-ZPass electronic toll collection system. Customers are charged a small daily fee, plus the value of any tolls incurred. All charges are billed by HTA directly to the customer's charge card.
"Customer response has been overwhelmingly positive, with the availability of the E-ZPass transponder a primary consideration among many frequent travelers to the area," said Rick Beal, general manager of Budget Rent A Car of Newark. "Both our business and leisure customers have placed great value on the convenience and time savings provided by the HTA service."
More Rental Operations

ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
