Hyundai to Offer Fully Autonomous Vehicle by 2021
Hyundai and Volkswagen have signed deals with Pittsburgh-based Aurora Innovation to use its self-driving software in their bids to develop fully autonomous vehicles for commercial service.

Photo of autonomous Ioniq courtesy of Hyundai.

Photo of autonomous Ioniq courtesy of Hyundai.
Hyundai and Volkswagen have signed deals with Pittsburgh-based Aurora Innovation to use its self-driving software in their bids to develop fully autonomous vehicles for commercial service.
While Volkswagen didn't give a timeline for when it would offer a self-driving vehicle for sale, Hyundai plans to offer a Level 4 autonomous vehicle in the marketplace by 2021 that can operate without human input or oversight under certain conditions.
Hyundai will show its next-generation hydrogen fuel cell vehicle at CES. It will become the first autonomous vehicle Hyundai will test on public roads starting this year. A hydrogen-powered vehicle is ideal as a self-driving car because it can "provide a stable electric power supply without concerns about driving range," according to Hyundai.
Volkswagen plans to develop a fleet of self-driving electic vehicles in cities and deploy them as a mobility service.
"Our vision is 'mobility for all, at the push of a button,'" said Johann Jungwirth, Volkswagen Group's chief digital officer. "In the future, we anticipate that people will be able to use our mobility app or digital virtual assistant to hail a self-driving electric vehicle to drive them conveniently door-to-door, or use our Volkswagen OneButton which has GPS, connectivity and a compass, as a small beautiful key fob with maximum convenience."
In the past six months, the automaker has been integrating Aurora's self-driving system into its vehicles in the Volkswagen Automotive Innovation Lab at Stanford University.
Founders of the startup, which was launched in 2017, have roots in Silicon Valley as well as an office in Palo Alto, California. Cofounder and CEO Chris Urmson was a founding member and technical leader of Google's self-driving unit. Sterling Anderson ran Tesla's Autopilot program. Drew Bagnell was a leader in Uber's autonomy efforts.
Bagnell and Urmson worked on the entry from Pittsburgh-based Carnegie Mellon University into the Darpa Grand Challenge. In 2005, a team of Volkswagen and Stanford won the challenge.
Originally posted on Automotive Fleet
More Rental Operations

Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
