Auto Rental News
MenuMENU
SearchSEARCH

J.D. Power Releases 2012 ‘Customer Service Champions’ List

ACE Rent A Car and Enterprise Rent-A-Car were among the 50 brands named by J.D. Power and Associates in its 2012 ‘Customer Service Champions’ report.

by Staff
March 21, 2012
2 min to read


According to a J.D. Power and Associates cross-industry special report, "Beyond Satisfaction: J.D. Power 2012 Customer Service Champions — Brands That Deliver Service Excellence to Maximize Business Results," ACE Rent A Car and Enterprise Rent-A-Car were among the 50 brands named in the report, which was released March 13.

"Consumer expectations have heightened since the onset of the recession," said Gina Pingitore, chief research officer at J.D. Power and Associates. "While value is important, consumers want more than simply the lowest price or a product that is just good enough. They expect a superior product that is delivered in a compelling presentation, through fast and easy-to-understand processes that are supported by responsive and concerned people. In addition, the price must be perceived as fair and competitive."

Ad Loading...

The Customer Service Champions are selected based on customer feedback attesting to their service excellence. Brands that receive J.D. Power Customer Service Champion designation are among the top 5% of more than 800 evaluated brands, based on their performance in five key areas identified as the J.D. Power “5 Ps”: people, presentation, price, process and product.

J.D. Power Customer Service Champions not only excel within their respective industries, but also stand out when evaluated across multiple industries.

The report states that brands providing exceptional customer service tend to consistently employ certain key practices, including:

• Hiring the right people and empowering them with the best processes, as well as the ability and authority to make judgment calls to resolve issues on behalf of their customers.

• Understanding customer differences to offer the right products through the right channels in ways that truly resonate with them.

Ad Loading...

• Being consistent in branding and delivery of the service experience, particularly across various channels and customer touch points.

The full list follows, in alphabetical order:

ACE Rent A Car
Amazon.com
Amica
Apple
Auto-Owners Insurance
Barnes & Noble
Bass Pro Shops
Boost Mobile
Cadillac
Clark Public Utilities
David Weekley Homes
Drury Inn & Suites
Enterprise Rent-A-Car
Erie Insurance
First Federal
Four Seasons Hotels and Resorts
Frost Bank
Good Neighbor Pharmacy
Hampton Hotels
Hancock Bank
Health Mart Pharmacy
Hotel Indigo
ING DIRECT Home Loans
Jackson EMC
Jaguar
JetBlue Airways     
Kohl's
L.L. Bean
Lexus
MetroPCS
MINI
New Jersey Manufacturers
Publix Pharmacy
Quicken Loans
Saks Fifth Avenue
Salt River Project
Sawnee EMC
Scottrade Inc.
Shea Homes
Southern Maryland Electric Cooperative
Southwest Airlines
Straight Talk
The Ritz-Carlton
U.S. Cellular
United States Department of Veterans Affairs, Pharmacy Services
USAA
Virgin America
Virgin Mobile
Wegmans
Wegmans Pharmacy

For more information, view the Executive Summary of the special report, available here.

More Rental Operations

green and blue bar graphs compare fleet sales June 2025 versus June 2026
Fleet Acquisitionby Martin RomjueJuly 8, 2026

Rental Car Fleet Sales Show Mid-Year Strength

June gains ensured rental fleets closed out the first half of 2026 in positive territory.

Read More →
Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Read More →
Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Ad Loading...
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
ACRA Chairman Sharky Laguana on stage at the ICRS event in Grapevine, Texas.
Legal & Legislativeby Martin RomjueJune 24, 2026

ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future

The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.

Read More →
Light blue horizontal bar graphs on a chart showing World Cup-related rental car booking trends.
Rental OperationsJune 23, 2026

World Cup Travel Data Shows Longer Car Rentals and More One-Ways

A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.

Read More →
Ad Loading...
Side view of ICRS speaker Sanchit Garg at podium in front of a floor lit red curtain
Rental Operationsby Martin RomjueJune 22, 2026

A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker

Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.

Read More →
Photos of Martin Romjue and Denis Gjoni on opposite sides of large headline for the video.
Rental Operationsby Martin RomjueJune 17, 2026

Stop Losing Money On Rental Tolls

Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.

Read More →
Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
Ad Loading...
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Ad Loading...