Lurento, a European-based luxury car rental company, has announced the launch of its service in Spain. Customers can now book luxury and sports cars in Madrid, Barcelona, Valencia, Seville, Marbella, and Malaga.

"We've on-boarded a number of partners in Spain,” said Milan Krstanovic, Lurento’s partner relations manager. “Our customers will have the best deals for the upcoming season and more than 100 models to choose between, from a Lamborghini Aventador to a Mercedes Viano.”

"Sharing economy services are changing the way we rent cars,” said Mihailo Dhoric, CEO of Lurento. “Car rental corporations and local companies are unable to cope with the market trends. Lurento is about to change that. Customers want better support, transparent pricing, and more options to choose from."

Launched in 2016, Lurento also operates in Italy, Germany, Monaco, Austria, and Switzerland.

"We've managed to create early traction with minimal investment by building trust and word-of-mouth,” said Dhoric. “It's quite a challenge for a startup to hit 2900 euros AOV in only five months. I'm proud of how much my team has succeeded in building trust and promoting our values. We strongly believe that our customers deserve premium quality service."