Matt Darrah of Enterprise to Deliver CRS 2009 Keynote Address
Darrah, senior vice president-North American Operations for Enterprise Rent-A-Car, Alamo Rent A Car and National Car Rental, will deliver a strategic industry overview to open the Car Rental Show at 1:15 p.m. Monday, March 30.
Matt Darrah, senior vice president-North American Operations for Alamo Rent A Car, Enterprise Rent-A-Car and National Car Rental, will deliver the keynote address at the 2009 Car Rental Show March 30-31 in Las Vegas.
Darrah’s address, a strategic industry overview, will open the Car Rental Show (CRS) at 1:15 p.m. Monday, March 30. “The car rental industry has always been highly competitive, but today we are also facing unprecedented economic and environmental challenges,” said Darrah. “That makes consumer trust more important than ever – and we must all continue to look for opportunities to enhance service, value and loyalty across the board.”
Darrah oversees operations for Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car in the United States and Canada. Collectively, the Enterprise family of companies – headquartered in St. Louis – operates a car rental network of almost 7,500 company-owned and licensee locations in North American neighborhoods and airports, and is the largest and most comprehensive service provider in the industry, unparalleled in size, strength and stability.
The Enterprise family of companies, which acquired National and Alamo in 2007, owns and operates the largest fleet of passenger vehicles in the world today – approximately 1 million cars and trucks. Enterprise Rent-A-Car also operates internationally in the U.K, Germany and Ireland. In addition, the Enterprise family of companies' North American network is part of a global strategic alliance with Europcar, creating the world’s largest car rental network. Other Enterprise business lines include Enterprise Fleet Management, Enterprise Commercial Truck Rental and Enterprise Car Sales.
Scheduled to take place at the Las Vegas Hilton, the 2009 Car Rental Show is themed "Building Your Future” and will focus on cost-effective solutions to thrive in the down economy. The Car Rental Show is the only national conference and expo that truly represents the auto rental industry. For conference program and registration information, visit www.carrentalshow.com.
More Rental Operations
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →
How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →