Auto Rental News
MenuMENU
SearchSEARCH

New Car-Sharing Service in Japan features Nissan’s Ultra-Compact EV

Nissan Motor Co., Ltd. and the City of Yokohama introduced a round-trip car sharing service on March 20, 2017, featuring the Nissan New Mobility Concept, an ultra-compact electric vehicle.

by Staff
March 28, 2017
New Car-Sharing Service in Japan features Nissan’s Ultra-Compact EV

Photo of the Nissan New Mobility Concept courtesy of Nissan.

1 min to read


Photo of the Nissan New Mobility Concept courtesy of Nissan.

Nissan Motor Co., Ltd. and the City of Yokohama introduced a round-trip car sharing service featuring the Nissan New Mobility Concept, an ultra-compact electric vehicle.

The service, “Choimobi Yokohama,” enables users who register online to pick up and return cars in 14 locations around Yokohama Station. Cars can be reserved 30 minutes in advance and can be driven within the city, according to Nissan.

Ad Loading...

The service costs 250 yen per 15 minutes plus a 200 yen basic charge, with a maximum daily charge of 3,000 yen. Users need a Japanese driver’s license, a smartphone, and a Japan-issued credit card.

Nissan and the City of Yokohama previously conducted a two-year trial of Japan’s first one-way car sharing service using ultra-compact electric vehicles, starting in October 2013. The goal was to encourage low-emission transport options, improve the quality of transportation and promote tourism. In October 2015, the partnership began renting cars to local tour operators and businesses.

The new round-trip service is meant to further promote ultra-compact mobility and build a sustainable business model through public-private cooperation. The service will also include guided tours around central Yokohama and long-term car rentals for businesses.

Originally posted on Automotive Fleet

More Rental Operations

thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operationsby Chris BrownSeptember 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Woman receiving car rental rates on computer from AI agent
Rental OperationsSeptember 1, 2026

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental

Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)

Read More →
map of globe with regional corporate car rental rates
Rental Operationsby StaffAugust 25, 2026

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%

Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.

Read More →
Ad Loading...
Sixt H1 financial results
Rental Operationsby StaffAugust 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Bobby Klyce in memoriam image
Rental Operationsby Chris BrownAugust 13, 2026

In Memoriam: Bobby Klyce, Avis Licensee Legend

The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.

Read More →
Vibe coding webinar promo image
Rental Operationsby StaffAugust 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →
Ad Loading...
Globe image with Text: GBTA Business Travel Forecast

Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027

Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.

Read More →
Car rental sign with financial graph in background
Rental Operationsby Chris BrownAugust 2, 2026

Avis Cuts Fleet as Summer Demand Trails Expectations

Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.

Read More →
car rental booking engine on computer screen with text: Bookings aren't the whole story
Rental OperationsAugust 1, 2026

Why Bookings Are Only the Start of the Rental Day

A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.

Read More →
Ad Loading...
Rental Operationsby Chris BrownJuly 31, 2026

This Is the Oldest Car Rental Advertisement You’ll Ever See

This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.

Read More →
Ad Loading...