Auto Rental News
MenuMENU
SearchSEARCH

Nicholson to Retire from Enterprise Holdings

Pam Nicholson, CEO of Enterprise Holdings, will retire at year's end. Her successor will be named after a meeting of the company’s board of directors in December.

October 4, 2019
Nicholson to Retire from Enterprise Holdings

Nicholson is only the third CEO in the privately held company’s more than 60-year history and the first to come from outside the Taylor family.

Photo courtesy of Enterprise Holdings.

2 min to read


Pam Nicholson will retire from Enterprise Holdings at the end of the year, as one of the country's top female executives of one of the largest privately held companies in the U.S.

Nicholson leaves her chief executive role after a 38-year career with Enterprise. The company's board of directors will name a successor in December.

Ad Loading...

Nicholson is only the third CEO in the 60-year history of the company, which was founded by Jack Taylor in St. Louis in 1957 as Enterprise Rent-A-Car.

Prior to leading Enterprise is 2013, Nicholson served as president and chief operations officer. She also led two of the company's largest regional subsidiaries in New York and Southern California. She joined the company as a management trainee.

"Pam Nicholson is more than a dynamic and inspiring business leader," said Andrew Taylor, executive chairman. "She is the quintessential Enterprise success story – the personification of our company's promote-from-within culture. She joined our company fresh out of college and rose from a management trainee behind the rental counter to our top leadership team through a combination of great management skills, keen business instincts and just plain hard work."

Nicholson joined the company in 1981, after graduating from the University of Missouri. At the time, the company operated a fleet of 5,000 rental vehicles and generated about $80 million in annual revenue.

Today, Enterprise Holdings operates three rental brands, a fleet management company, and maintains 10,000 locations in 100 countries and territories. The company now operates more than 2 million vehicles around the world and generated $25.9 billion in revenue for the 2019 fiscal year.

Ad Loading...

"She has played a critical role in taking Enterprise from a regional car rental company to a global provider of total transportation solutions," Taylor said. "In recent years, she was instrumental in driving an aggressive international expansion that has globalized our brands through a growing network of franchise partners."

In December, the company promoted Christine Taylor, granddaughter of company founder Jack Taylor, to president of Enterprise Holdings.Taylor, 42, previously was the company’s executive vice president and chief operating officer, a position she assumed in 2016. Taylor serves as a member of the corporate board of Enterprise Holdings Inc.

More Rental Operations

Car rental sign with financial graph in background
Rental Operationsby Chris BrownAugust 2, 2026

Avis Cuts Fleet as Summer Demand Trails Expectations

Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.

Read More →
car rental booking engine on computer screen with text: Bookings aren't the whole story
Rental OperationsAugust 1, 2026

Why Bookings Are Only the Start of the Rental Day

A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.

Read More →
Rental Operationsby Chris BrownJuly 31, 2026

This Is the Oldest Car Rental Advertisement You’ll Ever See

This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.

Read More →
Ad Loading...
A counter agent chats with a customer over a rental counter
Rental OperationsJuly 21, 2026

The Desk Upsell Is Costing Operators More Than it Earns

Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.

Read More →
U-Save Mauritius team

U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius

The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.

Read More →
Back view of a remote driver in front of a screen delivering a car to a location.

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030

A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.

Read More →
Ad Loading...
green and blue bar graphs compare fleet sales June 2025 versus June 2026
Fleet Acquisitionby Martin RomjueJuly 8, 2026

Rental Car Fleet Sales Show Mid-Year Strength

June gains ensured rental fleets closed out the first half of 2026 in positive territory.

Read More →
Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Read More →
Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Ad Loading...
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
Ad Loading...