Auto Rental News
MenuMENU
SearchSEARCH

OpenTravel Alliance to Participate in World Tourism Day

Mr. John Turato, Chairman of the OTA and AvisBudget Group, will join international travel and tourism leaders in Lisbon, Portugal, to celebrate World Tourism Day.

by Staff
September 19, 2006
1 min to read


The OpenTravel Alliance (OTA) will participate in the global celebration of World Tourism Day on September 27, 2006 in partnership with the World Tourism Organization (UNWTO), a specialized agency of the United Nations.

Countries and travel organizations worldwide will mark the day to increase awareness of the importance of travel to the world’s economic and cultural health. “Tourism Enriches” is the central theme of the day, and it highlights the impact of travel and tourism on all aspects of culture.

Ad Loading...

The OTA and UNWTO joined forces earlier this year to strengthen the common language for electronic travel interactions around the world. Together they will seek to involve an increasing number of stakeholders and to extend the scope of the existing XML standards.

According to the UNWTO, international travel and tourism is the worlds largest export earner, and employs millions of people around the world. Monies generated help fund new infrastructure and technologies, and provides governments with hundreds of millions of dollars in tax revenues every year.

For more information, visit http://www.world-tourism.org/wtd/eng/menu.html and www.opentravel.org.

More Rental Operations

A counter agent chats with a customer over a rental counter
Rental OperationsJuly 21, 2026

The Desk Upsell Is Costing Operators More Than it Earns

Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.

Read More →
U-Save Mauritius team

U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius

The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.

Read More →
Back view of a remote driver in front of a screen delivering a car to a location.

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030

A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.

Read More →
Ad Loading...
green and blue bar graphs compare fleet sales June 2025 versus June 2026
Fleet Acquisitionby Martin RomjueJuly 8, 2026

Rental Car Fleet Sales Show Mid-Year Strength

June gains ensured rental fleets closed out the first half of 2026 in positive territory.

Read More →
Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Read More →
Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Ad Loading...
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
ACRA Chairman Sharky Laguana on stage at the ICRS event in Grapevine, Texas.
Legal & Legislativeby Martin RomjueJune 24, 2026

ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future

The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.

Read More →
Light blue horizontal bar graphs on a chart showing World Cup-related rental car booking trends.
Rental OperationsJune 23, 2026

World Cup Travel Data Shows Longer Car Rentals and More One-Ways

A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.

Read More →
Ad Loading...
Side view of ICRS speaker Sanchit Garg at podium in front of a floor lit red curtain
Rental Operationsby Martin RomjueJune 22, 2026

A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker

Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.

Read More →
Ad Loading...