PRC Announces Agreement With Dollar Thrifty Automotive Group to Provide Managed Customer Relationship Support
PRC, one of the nation's leading providers of outsourced customer management, announced today that it has signed a five-year managed customer support relationship with Dollar Thrifty Automotive ...
PRC, one of the nation's leading providers of outsourced customer management, announced today that it has signed a five-year managed customer support relationship with Dollar Thrifty Automotive Group Inc.
"PRC is honored to welcome Dollar Thrifty Automotive Group into our portfolio of respected travel and hospitality clients," said Joseph Livingston, PRC's President & Chief Operating Officer. "We are confident in our ability to deliver the results that will ensure a superior customer experience for each of their valuable customers."
"PRC has an enormous pool of skilled labor that will enable us to be cost effective in a global environment while at the same time leveraging PRC's best practices in the delivery of customer management services, which they have proven with many other Fortune 1000 companies," said Bob DuPont, DTG Vice President - Customer Contact Center Services.
PRC will provide various customer support functions via a multi-site solution handling new reservations, service-related calls assisting customers needing to re-confirm, change, or cancel existing reservations.
"We look forward to working with Dollar Thrifty Automotive Group as they are committed to delivering the best customer experience, from reservation to return," said Kerry Carstairs, Senior Vice President of PRC's Travel Services. "We believe that PRC's extensive travel experience and ability to seamlessly communicate will add value and convenience to their customers' experience."
About PRC
PRC manages customer relationships for some of the world's most brand focused corporations. With nearly 25 years of experience, PRC delivers solutions that support communications to target, acquire, grow, retain and develop customer relationships that deliver a positive return on their clients' investment. The Company is organized into two groups: Business-to- Consumer solutions team focused directly on consumers and the Business-to-Business solutions team focused directly on enhancing sales and marketing efforts. Headquartered in Ft. Lauderdale, Florida, the Company employs over 14,000 associates worldwide through its global network of centers. For more information, visit http://www.prcnet.com/.
About DTG
Dollar Thrifty Automotive Group, Inc. is a Fortune 1000 Company headquartered in Tulsa, Oklahoma. Driven by the mission "Value Every Time," the Company's brands, Dollar Rent A Car and Thrifty Car Rental, serve value-conscious travelers in approximately 70 countries. Dollar and Thrifty have over 800 corporate and franchised locations in the United States and Canada including operations at most major airports. The Company's more than 8,600 employees are located mainly in North America, but global service capabilities exist through an expanding international franchise network. For additional information, visit http://www.dtag.com.
More Rental Operations

Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →
