Proposed San Mateo County Tax Hike Could Decrease Travel in the Area
The U.S. Travel Association reveals damaging survey results of a new tax hike that would affect travelers to San Francisco.
According to a survey by the U.S. Travel Association of travel and meeting industry professionals, travel to the San Francisco area may decrease this summer because of a proposed tax hike in San Mateo County.
The San Mateo County Board of Supervisors’ proposed tax increase will appear on the June 5th ballot as measures T, U and X. If passed, rental car taxes would jump by 11.3%, the hotel occupancy tax by 20%, and it would establish a new 8% tax on parking.
Almost half the survey respondents said they would search for another place to hold their meetings instead of the San Francisco area. Another 25% said they would cut their spending if they decided to still hold events in the area.
In addition, 58% think the Bay Area’s tax rates are already one of the highest in the country.
In the past, travelers and visitors to San Francisco have generated more than $16 billion in spending and nearly $790 million in state and local taxes.
“Our survey results clearly show that raising taxes on travel goods and services would drive travelers to other destinations,” said Roger Dow, president and CEO of the U.S. Travel Association. “The San Mateo County Board of Supervisors’ proposed tax hike will hurt the local economy, deepen the county’s budget woes and will be felt throughout the Bay Area.”
More Rental Operations

Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
