Sabre and Yahoo Announce Multi-Year Strategic Alliance
SOUTHLAKE, Texas -- Sabre Holdings Corp. and Yahoo Inc. announced that Yahoo, Sabre and its wholly owned subsidiary, Travelocity, have entered into a strategic alliance.The new agreement include...
SOUTHLAKE, Texas -- Sabre Holdings Corp. and Yahoo Inc. announced that Yahoo, Sabre and its wholly owned subsidiary, Travelocity, have entered into a strategic alliance.
The new agreement includes a marketing services program, elevating the scope of Travelocity's relationship with Yahoo. Services from Yahoo's Enterprise Solutions division will also become available to Sabre. Moreover, the companies plan to jointly develop travel solutions.
"By building on the strong Travelocity relationship with Yahoo, Sabre can more broadly market travel and continue delivering value to suppliers and travelers across multiple distribution channels," said William J. Hannigan, chairman and chief executive officer of Sabre Holdings Corp.
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