Sixt and Picasso Travel Join Forces for Overseas Travelling
The joint venture allows U.S. travellers to benefit from favorable terms and conditions for flights and rental vehicles.
Sixt AG, a German car rental company, has signed a wide-ranging cooperation agreement with Picasso Travel. Picasso provides competitively priced consolidator fares in the United States. From now on, travellers flying from the U.S. to Europe, who have booked their flights through Picasso Travel, can take advantage of Sixt’s comprehensive services at particularly favorable rates, according to the company.
U.S. travellers booking flights with Picasso to Europe can now stay mobile at their destination of choice. Both companies are offering their customers “Fly & Drive” packages. People booking a flight with Picasso Travel can utilize high quality rental vehicles from Sixt at especially low prices. The exclusive offers from Picasso Travel and Sixt are available directly at www.picassotravel.com and www.sixt.com. Picasso Travel has been selected to handle sales and marketing for Sixt 20 in the U.S. This means that customers can access the services of nearly 24,000 U.S. travel agents through Picasso Travel. In addition, Sixt will soon have employees stationed at the six largest Picasso Travel outlets in the U.S. to provide assistance and expert knowledge on its rentals.
More Rental Operations

European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
