Auto Rental News
MenuMENU
SearchSEARCH

Sixt to Create 300 Jobs at New Florida Headquarters

Sixt North America has selected Fort Lauderdale as the location for its new expanded North American headquarters. The expansion will create 300 new jobs and invest $10.4 million in the local community.

by Staff
October 20, 2017
2 min to read



Florida Gov. Rick Scott announced that Sixt North America has selected Fort Lauderdale as the location for its new expanded North American headquarters. The expansion will create 300 new jobs and invest $10.4 million in the local community.

Sixt chose Fort Lauderdale over other potential sites in Georgia, Texas and California. It has more than 2,000 locations in over 100 countries.

Ad Loading...

“I am proud to announce that Sixt North America has selected Florida over Georgia, Texas, and California for their new and expanded North American headquarters,” said Scott. “This expansion will create 300 new jobs for families in South Florida and is a major win for our state. Over the past six and a half years, we have worked to cut taxes and make our state more business friendly so Florida can outcompete other locations for new opportunities. By using the newly establish Florida Job Growth Grant Fund, we will continue to encourage businesses to grow and create jobs in our state.”

“We looked at a number of locations in carefully selecting our new U.S. headquarters, and at the end of our search, Florida clearly came out on top,” said Sebastian Birkel, co-president of Sixt North America. “The state went out of its way to work with us, encouraging Sixt to plant even deeper roots here. We were extremely pleased with the process and are proud to be opening our national headquarters here in the near future.”

“We want to thank Gov. Scott for his leadership in this process,” said Daniel Florence, co-president of Sixt North America. “He deserves great credit for the numerous jobs that will be brought to this state as a result of our being here and growing here. Sixt is expanding rapidly all over the U.S. in major markets as fast as we can to meet surging customer demand, and as we do so, what we are doing here in Florida will remain the foundation of how we approach our business around the country.”

“We are proud that Sixt is dramatically expanding and investing in its North America headquarters,” said Jack Seiler, mayor of Fort Lauderdale “Fort Lauderdale’s strategic location, robust business climate, and outstanding quality of life all make our city the perfect place for Sixt to grow and prosper. We wish the company continued growth and success.”

More Rental Operations

Scenes from Car Rental Shows past
Rental Operations•by Staff•September 23, 2026

ICRS 2027 Opens Call for Papers

The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.

Read More →
hand holding phone and Turo logo
Rental Operations•by Staff•September 21, 2026

Turo to Launch Vehicle Delivery Service

Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.

Read More →
plane, palm trees, car rental sign
Rental Operations•by Chris Brown•September 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Ad Loading...
Team members of U-Save's new franchise
Rental Operations•by Staff•September 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
A traveler searches for rental cars with an AI bot
Rental Operations•September 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
map of europe and summer car rental rates
Rental Operations•September 11, 2026

European Booked Car Rental Rates Fell 5%, Results Varied by Country

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.

Read More →
Ad Loading...
thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operations•by Chris Brown•September 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Woman receiving car rental rates on computer from AI agent
Rental Operations•September 1, 2026

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental

Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)

Read More →
map of globe with regional corporate car rental rates
Rental Operations•by Staff•August 25, 2026

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%

Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.

Read More →
Ad Loading...
Sixt H1 financial results
Rental Operations•by Staff•August 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Ad Loading...