Enterprise Holdings today launched the U.S. car-rental industry’s first vehicle-subscription service in three states: Minnesota, Missouri, and Nevada.

The new service – called Subscribe with Enterprise – leverages the company’s accessible network of Enterprise Rent-A-Car neighborhood locations. 

Under the Subscribe with Enterprise program, one monthly fee enables customers to select from several different vehicle classes – full-size and premium sedans, small and mid-sized SUVs, and light duty trucks – representing more than 20 makes and models. In addition, subscribers can swap out their vehicle up to four times per month.

The new service will have a minimum commitment of only two full calendar months. The monthly cost will include up to 3,000 miles per month – higher than the mileage limit for most traditional leases – as well as vehicle maintenance, roadside assistance, damage and liability protection, and Sirius XM Radio (when available).

Customers can apply to enroll online by selecting the participating state. Major cities include Minneapolis, St. Paul, Rochester, and Duluth, Minn.; St. Louis, Kansas City, Columbia, and Jefferson City, Mo.; and Las Vegas, Henderson, and Reno, Nev. Once approved, customers will receive an enrollment confirmation email containing a Subscriber ID and phone number for the dedicated “concierge” line, which customers will call to complete their first vehicle reservation.

This new vehicle-subscription program is Enterprise Holdings’ latest mobility as a service (MaaS) offering. The company, which has provided a wide range of local transportation solutions for more than 60 years, is strategically positioned to offer access to a wide variety of options, including Enterprise Rent-A-Car, Enterprise CarShare, Enterprise Truck Rental, Commute with Enterprise, Zimride by Enterprise, and Enterprise Fleet Management.

As a result, Enterprise Holdings already operates as an integral part of local transportation infrastructure throughout much of the world. In fact, Enterprise is a member of the MaaS Alliance in Europe. The Alliance is a public-private partnership not only focused on creating a common approach to MaaS, but also unlocking the economies of scale needed for successful implementation and take-up of MaaS in Europe and beyond. The coalition’s main goal is to facilitate a single, open market and full deployment of MaaS services.