Enterprise Holdings will launch its own vehicle-subscription service in the next month, the company announced today.
“The name of the game in ground transportation today is more access, more flexibility and more convenience — whether it’s for an hour, a day, a week or longer,” Randal Narike, executive vice president of operations for Enterprise Holdings, said in a statement. “We will be starting in three states, to allow sufficient time to study vehicle-subscription services and consumer preferences. When it launches throughout the U.S., the service will be fully vetted and specifically designed to meet evolving consumer needs.”
With an integrated network of more than 5,800 Enterprise-branded rental locations throughout the U.S., the car rental operator is strategically and uniquely positioned to offer access to a wide variety of local transportation options
Subscribers will be able to swap out vehicles up to four times per month.
In addition to greater access and flexibility, the new service will offer something many consumers are looking for today: a transportation option that includes extra conveniences like physical damage and liability coverage, maintenance, registration, roadside assistance, and Sirius radio (when available).