Related Article: Operators Share Successful Marketing Campaigns
Super Cheap Rental Uses Social Media for Customer Support
Los Angeles-based Super Cheap Car Rental will be using a variety of social media platforms (Facebook, Twitter, WeChat, etc.) to answer questions and connect with the rental community.

Photo via Wikimedia.

Photo via Wikimedia.
Los Angeles-based Super Cheap Car Rental is encouraging its customers to go social for rental support.
Super Cheap will be using a variety of social networking platforms to answer questions, allow customers to make reservations and to connect with the Super Cheap rental community, says the company. The social sites include Facebook, Twitter, JivoChat, WhatsApp and WeChat.
Social networking makes it easier for customers to receive answers to questions about the company, policies and their rentals. These apps are great for quick responses without having to call in.
"We're very excited to offer this kind of service to our current and potential clients," said Danny Barker, president of Super Cheap Car.
Once a customer reserves through one of these social networks, a Super Cheap staff member will track the reservation with the customer’s name and then correspond to verify the reservation via email, according to the company. Customers should be aware that printed receipts are only available with online reservations — not with reservations made through one of these social networking apps and sites.
Additionally, customers can also receive updates on sales and deals with Super Cheap through the social networking sites and apps.
More Rental Operations

Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
