Related: Trump Infrastructure Funding Plan Faces Uphill Climb
Trump Tariffs Would Raise Vehicle Prices
Associations representing manufacturers of vehicles and parts have spoken out against President Donald Trump's plan to place a 25% tariff on steel and a 10% tariff on aluminum imports.

Photo via Gage Skidmore/Wikimedia.

Photo via Gage Skidmore/Wikimedia.
Associations representing manufacturers of vehicles and parts have spoken out against President Donald Trump's plan to place a 25% tariff on steel and a 10% tariff on aluminum imports.
Both metals are crucial to the production of cars and trucks sold in America today and could raise the sale prices of those vehicles substantially.
In addition to paying more for their vehicles, American consumers and workers can also expect to bear the brunt of the retaliatory tariffs other countries will almost certainly place on goods manufactured and exported from the U.S., said Cody Lusk, president and chief executive of the American International Automobile Dealers Association (AIADA).
"These proposed tariffs on steel and aluminum imports couldn’t come at a worse time," Lusk said. "Auto sales have flattened in recent months, and manufacturers are not prepared to absorb a sharp increase in the cost to build cars and trucks in America. The burden of these tariffs, as always, will be passed on to the American consumer. Car shoppers looking for a deal will instead find that they are paying a new tax to transport themselves and their families."
The Motor & Equipment Manufacturers Association (MEMA) also expressed opposition to the plan. MEMA represents more than 1,000 companies that manufacture vehicle parts and components.
"The tariffs announced on March 1 will be detrimental to the motor vehicle parts supplier industry and the 871,000 U.S. jobs it directly creates," said Steve Handschuh, MEMA's president and CEO. "We have voiced repeatedly that while we support the administration's focus on strong domestic steel and aluminum markets, tariffs limit access to necessary specialty products, raise the cost of motor vehicles to consumers, and impair the industry's ability to compete in the global marketplace. This is not a step in the right direction."
Steel and aluminum tariffs could directly counteract any benefits American manufacturers have seen from tax and regulatory reform. An analysis of tariffs on steel imposed in 2002 found that the Bush steel tariffs cost 200,000 jobs, including 30,000 in Michigan, Ohio and Pennsylvania alone, Lusk added.
Commercial Vehicle Industry Responds
Engine manufacturer Cummins was reserved in its response to the proposed tariffs in a statement saying, "We won’t know the full impact until the final rule is issued." The company referred to statements that it had previously made independently and in conjuction with the organization Business Roundtable, where the company voiced its concerns that such actions will hurt American businesses, workers and consumers.
The Business Roundtable is a politically conservative association of chief executive officers who lead U.S. companies and the organization came out in opposition to the President’s plan.
“It will hurt the U.S. economy and American companies, workers and consumers by raising prices and resulting in foreign retaliation against U.S. exporters,” Business Roundtable said in a statement about the proposed tariffs. “BRT shares the President’s goal of addressing global overcapacity of steel and aluminum. We urge the President to pursue other approaches that target unfair traders without putting various parts of the economy at such high risk, such as strongly enforcing U.S. unfair trade laws.”
Several commercial vehicle manufacturers declined to comment at this time, but a Navistar representative affirmed the company’s support for free trade and global supply chains and cautioned against tariffs that could impact U.S. manufacturer cost competitiveness and quality.
“If these tariffs are enacted, there’d be a significant impact to the commodities that are key components of commercial vehicles, making them more expensive for us to make, and ultimately, for our customers to purchase. Until seeing the final executive order, we’re not going to speculate further on the impact of this tariff," the company stated.
Originally posted on Automotive Fleet
More Rental Operations
Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →
