The phone doesn’t stop ringing at your rental location. Then where are all the reservations? Could it be that your associates aren’t maximizing the potential of this critical first encounter with a renter?

In the 2013 Car Rental Show seminar, “Turning the Phone Call into a Quality Reservation,” Pat The Trainer will give attendees the tools to turn telephone inquiries into more reservations, book higher time and mileage and increase booking ratios.

All seminar attendees will receive a printed job aid (pictured) to support the session and to bring home and use in their operation.

“We’re delighted to have Pat The Trainer bring her years of customer service expertise to the Car Rental Show,” said Chris Brown, executive editor of Auto Rental News. “Pat not only provides quality content with real take-home value, she uses interactive exercises and a lively format to keep participants on their toes.”

Pat The Trainer’s years of car rental training experience spans many different companies, from the majors to the independents. Today, Pat works for the NextCar, Priceless and Rent A Wreck Corp brands, with many fans.

“Pat’s telephone service and sales sessions alone made it well worth my attending our annual convention,” said Marty Mehalko, a Rent-A-Wreck franchise owner in Dover, N.J.

“The information Pat presented was extremely useful and I put it into practice as soon as I returned to my operation,” said Matthew Allen, a Rent-A-Wreck franchise owner in Richmond, VA. “I have the Quick Reference Job Aid at all of my stations and it has worked well.”

This seminar will held from 3:15 p.m. to 4:10 p.m. on Monday, April 15. The 2013 Car Rental Show takes place April 15-16, 2013 at the Rio All-Suite Hotel & Casino, Las Vegas. To see the full schedule and to register for the event, go to www.carrentalshow.com.