USA Today Analysis Questions Safety of Rental Fleets
Many vehicles in rental fleets are rated "good" in head-on crashes, but a large disparity exists in their safety ratings in side, rear and rollover crashes.
Although the fleets of the nation's eight major rental car brands include many vehicles that are highly rated for protecting against head-on collisions, a USA Today analysis of the fleets finds that many of the vehicles aren't rated nearly as safe if motorists are hit at the side or from behind or are involved in rollover accidents.
The analysis used Insurance Institute for Highway Safety ratings to study the fleets.
The analysis reveals that although more than 95 percent of 167 different vehicles in rental fleets are rated "good" in head-on crashes, a large disparity exists in their safety ratings in side, rear and rollover crashes.
According to USA Today's matching of 213 types of vehicles in the rental car fleets with IIHS crash data for model-year 2011 vehicles, 45 vehicles had no ratings for front, side or rear crash tests, and 105 were not tested for roof strength, an important factor in rollover accidents.
Crash ratings aren't the only factor to consider in rental car safety. Maintenance, safety equipment in each vehicle and driver performance in an often unfamiliar vehicle also come into play.
In August, two auto-safety advocacy groups-the Center for Auto Safety and Consumers for Auto Reliability and Safety-petitioned the Federal Trade Commission to stop Enterprise Rent A Car and its parent company, Enterprise Holdings, from renting recalled-but-unrepaired vehicles.
A spokeswoman for Enterprise Holdings, which also owns the Alamo and National brands, says that the company has improved and strengthened its approach to recalls over the past decade.
More Rental Operations

Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
