USA Today Analysis Questions Safety of Rental Fleets
Many vehicles in rental fleets are rated "good" in head-on crashes, but a large disparity exists in their safety ratings in side, rear and rollover crashes.
Although the fleets of the nation's eight major rental car brands include many vehicles that are highly rated for protecting against head-on collisions, a USA Today analysis of the fleets finds that many of the vehicles aren't rated nearly as safe if motorists are hit at the side or from behind or are involved in rollover accidents.
The analysis used Insurance Institute for Highway Safety ratings to study the fleets.
The analysis reveals that although more than 95 percent of 167 different vehicles in rental fleets are rated "good" in head-on crashes, a large disparity exists in their safety ratings in side, rear and rollover crashes.
According to USA Today's matching of 213 types of vehicles in the rental car fleets with IIHS crash data for model-year 2011 vehicles, 45 vehicles had no ratings for front, side or rear crash tests, and 105 were not tested for roof strength, an important factor in rollover accidents.
Crash ratings aren't the only factor to consider in rental car safety. Maintenance, safety equipment in each vehicle and driver performance in an often unfamiliar vehicle also come into play.
In August, two auto-safety advocacy groups-the Center for Auto Safety and Consumers for Auto Reliability and Safety-petitioned the Federal Trade Commission to stop Enterprise Rent A Car and its parent company, Enterprise Holdings, from renting recalled-but-unrepaired vehicles.
A spokeswoman for Enterprise Holdings, which also owns the Alamo and National brands, says that the company has improved and strengthened its approach to recalls over the past decade.
More Rental Operations

Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
