More @ ICRS:Gaining Inbound Rental Car Business
What Chinese Auto Markets Mean for Rental Fleets
ICRS25: A keynote speaker will explore the intense competition sparked by a new breed of vehicle suppliers.
April 9, 2025
“They’re not coming… they’ve already arrived,” says Richard Lowden on how Chinese OEMs are rewriting the rules of global car rental.
Graphic: BBM / Photo: Speaker
2 min to read
As hefty U.S. tariffs complicate the global economy, Chinese automakers have been establishing market share with new, cheaper vehicle models, especially in the EV sector.
What does this mean for engaging Chinese automakers as suppliers for rental fleets, and what are the new dynamics and opportunities in tariff-laden trade world?
A breakfast keynote at the International Car Rental Show on Wednesday, April 16, from 8 to 9:30 a.m. at the Paris Las Vegas will delve into these new questions. Richard Lowden, founder and CEO of Green Motion International, will analyze how Chinese OEMs participate in markets worldwide with new brands and products.
Among key points that Lowden will discuss:
“They’re not coming… they’ve already arrived”: How Chinese OEMs are rewriting the rules of global car rental.
EVs, supply chains, tariffs, and quality for less: Are you ready for the Chinese auto invasion?
What does the shift from over-supply to strategic agility mean for rental? Explore the new success formula: Smart sourcing. Strong partnerships. Fast adaptation.
Car rental is changing fast: Why being nimble is no longer optional, and how Chinese EVs could be your best ally.
All attendees who can get up in time for breakfast may join the conversation that’s reshaping our industry in this mid-conference keynote presentation: Car Rental and the Global Chinese Auto Market.
The International Car Rental Show will be held April 14-16 in the Paris Las Vegas, and will bring together the owners, operators, executives, and managers of various rental car operations for three days of networking, education, and vendor business connections. REGISTRATION HERE
More Rental Operations
How Better Cleaning Processes Improve Rental Fleet Efficiency
A consistent approach to vehicle cleaning helps rental operators reduce turnaround delays and return vehicles to service without compromising cleanliness.
Read More →
Clean on Paper: Red Flags in Exotic Car Rental Verification
A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)
Read More →
Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →