Wholesale Market Continues Upswing
Average wholesale used vehicle prices have risen by almost $750 since their trough in October, according to Adesa auction data.
Average wholesale used vehicle prices continued to rise sequentially in February as they have since they bottomed out in October, says Tom Kontos of Adesa in his monthly Kontos Kommentary. This means consumers in general have more equity in the vehicles they drive, Kontos says. The implied improvement in vehicle trade-in values may mean that new vehicle sales could be nearing bottom as well.
In the meantime, dealers and consumers are emphasizing used vehicles in their decision making, as they typically do in recessionary times. Retail sales of used vehicles registered their first year-over-year increase since last February, particularly as franchised dealers look to used vehicles to help them “keep the lights on” and as consumers look to save money by purchasing used.
According to ADESA Analytical Services’ monthly analysis of Wholesale Used Vehicle Prices by Vehicle Model Class, wholesale used vehicle prices in February averaged $9,363 —a 1.1 percent increase over January. Cumulatively, average prices have risen by almost $750 since their trough in October. Prices remain down on a year-over-year basis, but the declines have fallen to 4.1 percent from 11.3 percent in October.
Average prices for full-size SUVs continue to rebound, registering their first year-over-year increase since October 2007 (up 2.9 percent—the only model class segment to show a Y/Y increase in February) and the largest monthly increase in February (up a whopping 9.4 percent). This lends further credence to our argument repeated since April 2008 that average prices for full-size SUVs had over-corrected down for high gas prices at the time. Conversely, prices for compact cars, which over-corrected up, were only up 1.5 percent in February and down 5.6 percent year-over-year. Prices for minivans rose significantly (up 5.8 percent) in February, while prices for luxury cars fell by 3.4 percent.
December prices for vehicles sold in manufacturer sales were down 1.1 percent year-over-year, fleet/lease sales prices were down 7.2 percent and dealer consignment sales prices were down 8.8 percent, but prices were up sequentially for all three groups. Auction industry sales volumes rose by 2 percent compared to January. ADESA Analytical Services estimates that generally improving sales prices, conversion rates well above the 60 percent norm, and higher sales volumes combined to lower inventory levels to approximately 50 days compared to over 70 days at 2008 year-end and close to 60 days at the end of January. The working down of inventories will put further upward pressure on prices in light of strong demand.
Based on data from CNW Marketing/Research, February retail used vehicle unit sales were up 8.7 percent year-over-year for franchised dealers, down 2.7 percent for independent dealers, and up 3.1 percent overall (the first Y/Y increase in 12 months). Certified used vehicle sales were down 8.3 percent year-over-year in February according to Autodata.
More Rental Operations

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
