Zipcar and Boston Launch City Employee Car-Sharing Program
The new "FleetHub" Program is expected to reduce costs and streamline fleet operations for the city. The program will initially be launched as a six-month pilot, in which the city plans to extend to more vehicles following successful implementation.
Zipcar Inc. announced in a Feb. 6 press release a new partnership with the city of Boston to launch a new fleet-sharing program called FleetHub. Through this program, a number of existing city-owned fleet vehicles will be outfitted with Zipcar's proprietary car-sharing technology for use by city employees.
Through the FleetHub program, Boston has combined vehicles once dedicated to city departments to create an interdepartmental fleet. By deploying Zipcar's platform in these vehicles, as well as implementing Zipcar's self-service online reservation and secure vehicle access system, the program is expected to help the city gain new efficiencies and reduce costs.
With a focus on fleet modernization and sustainability, the program is also likely to help dispose of older, under-utilized vehicles.
"Boston is always looking for ways to be more green — both in saving money and saving energy. This partnership with Zipcar helps us do both," Mayor Thomas M. Menino said. "It will modernize the city's fleet, allowing us to reduce costs and operate more efficiently, providing fuel-efficient vehicles as well as the technology to maintain a convenient, web-based system for use by city employees."
"As a Boston-area company, we're proud to partner with Mayor Menino and the city of Boston to help implement an innovative approach to sharing expensive city assets and resources, while improving efficiency and sustainability and helping the city modernize an aging fleet," said Scott Griffith, Zipcar chairman and CEO. "By utilizing Zipcar technology through the new FleetHub program, the city of Boston will be able to reduce the environmental and fiscal impacts of operating dedicated departmental fleets, and joins smart city governments focused on developing smart solutions to complex transportation challenges."
Boston selected Zipcar as its fleet technology provider through a competitive bidding process. The program will initially be launched as a six-month pilot, in which the city plans to extend to more vehicles following successful implementation.
By utilizing Zipcar technology, Boston will be able to design and configure its fleet footprint in real time for optimal utilization; manage critical activities including preventive maintenance, fueling, billing, and fleet distribution; and analyze usage and diagnostic data.
Zipcar's technology has already been adopted through similar initiatives in Washington, D.C. and the city of Chicago.
More Rental Operations

Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
