Auto Rental News
MenuMENU
SearchSEARCH

Zipcar Takes Pulse of American View on Car Ownership

Conducted online by The Harris Poll among over 2,000 U.S. adults, the survey revealed that 70% of American drivers believe a carsharing service is more economical than owning a vehicle.

September 18, 2019
Zipcar Takes Pulse of American View on Car Ownership

Transportation is the second-largest household expense, with most budgets devoted to purchasing, operating, and maintaining private vehicles.

Photo via Zipcar.

3 min to read


Most Americans need a car to travel virtually everywhere, but in today’s sharing economy where consumers increasingly pay for access — for movies, music, and clothing  — the need to own a car may be a thing of the past, according to a new study comissioned by Zipcar.

Conducted online by The Harris Poll among over 2,000 U.S. adults, the survey revealed that 70% of American drivers believe a carsharing service is more economical than owning a vehicle. Roughly seven in 10 urban (69%) and suburban (72%) drivers across the country agreed that carsharing services are more economical than owning a vehicle. This sentiment spans across drivers of all generations — 65% of Gen Z, 73% of Millennials, 68% of Gen X, and 69% of Boomers.

Ad Loading...

Transportation is the second-largest household expense, with most budgets devoted to purchasing, operating, and maintaining private vehicles. Yet, over one-third of American drivers (37%) admit they own a car that is not driven often. Previous studies have found that the average car sits idle, parked as much as 95% of the time. 

More than six in 10 American drivers (67%) believe that only paying for a car when they need it (e.g., for commuting, shopping, or visiting family), would create newfound freedom to spend money on other things they want such as entertainment, clothing, or a vacation. American drivers across household incomes, from those making less than $50,000 (69%) to those making $100,000 or more (63%), upheld this belief.

With parking, insurance, gas, and maintenance provided, Zipcar reports its members spend less per month ($300 average) on transportation by paying per trip compared to the monthly cost ($737 average) to own a personal vehicle that may go unused. With extra cash in members’ pockets, Zipcar reports saving its membership approximately $5.2 billion a year, in addition to the the time associated with owning a car.

Fewer Personally Owned Cars Impacts Roads Nationwide

Owning a car may not only burn a hole in the pockets of car-owners nationwide but also can contribute to societal and environmental issues in the form of traffic. Nearly three-quarters of Americans — across genders, ages, incomes, generations, and regions — reported being frustrated with the amount of traffic congestion in their area (72%) and believe that if there were fewer cars on the road, there would be more opportunity to enjoy doing things in cities (73%).

Traffic decreases when less personally-owned cars are on the roadr. Zipcar claims that for every one Zipcar, up to 13 personally-owned vehicles are taken off the road. 

Ad Loading...

Additionally, according to Zipcar, carsharing drivers directly contribute to a world where cities are easier and more enjoyable to live in by:

  • Driving 40% fewer miles than before joining a carsharing network

  • Biking, using public transit, or walking the same or more after joining Zipcar (40% bike, 70% transit, 80% walk)

  • Eliminating their personally-owned vehicle after joining Zipcar (54% of Zipcar members)

More Green Fleet

Sid on stage at ICRS in front of four white chairs.
Rental Operationsby Martin RomjueJune 2, 2025

Survey: New Tech Tools, Sharper Pricing Plans, and Focused Service Can Improve Rental Car Industry

ICRS 2025: What are key trends, challenges, and opportunities confronting rental car operators this year?

Read More →
Rental Operationsby News/Media ReleaseFebruary 13, 2025

Green Motion Adds South Korea to Its Asian Service Region

The first Green Motion locations in South Korea are scheduled to open in key travel hubs during the coming months, including Seoul, Jeju, and Busan International Airports.

Read More →
Image of a sign that says "Electric Vehicle Only" in front of charging vehicles.
Green Fleetby Elora HaynesFebruary 10, 2025

Federal Highway Administration Halts EV Charger Funding, Delaying National Expansion Plans

The FHWA has rescinded funding for the NEVI Formula Program, delaying nationwide EV expansion as policies undergo federal review.

Read More →
Ad Loading...
Green Fleetby Martin RomjueJanuary 22, 2025

Operator Outlook: EVs Slow to Charm Rental Car Industry

2025 ARN Fact Book: Electric vehicles still must prove their reliability and worth in a fleet sector that puts rolling metal on the ground 24/7 for a demanding customer base.

Read More →
Green Fleetby News/Media ReleaseJanuary 21, 2025

Green Motion Opens Franchise in Germany’s Most Populous State

The rental car outlet brings its hybrid and electric vehicles and sustainable approach to business to one of Europe’s most economically powerful regions.

Read More →
Fleet Acquisitionby News/Media ReleaseJanuary 14, 2025

U.S. EV Sales Push to Record 1.3 Million in 2024

Domestic sales of EVs benefitted from strong incentives from the automakers, excellent lease deals, and federal and state incentive programs.

Read More →
Ad Loading...
Green FleetJanuary 9, 2025

Electric Vehicles Still Destined to Succeed

2025 ARN Fact Book ACRA Column: The technology, lower costs, and energy improvements of future electric vehicles will make them too good to turn down. Rental fleets should prepare now.

Read More →
Rental Operationsby News/Media ReleaseJanuary 8, 2025

4 Global Trends in Carsharing for 2025

Despite operational challenges and questions, the global car-sharing market continues growing and will likely double during the next decade.

Read More →
Rental Operationsby News/Media ReleaseDecember 18, 2024

Green Motion Appoints Master Franchise for New Zealand

The provider of green vehicles expands its sustainable car rental options further into the APAC region.

Read More →
Ad Loading...
Fleet Acquisitionby News/Media ReleaseOctober 11, 2024

EV Transaction Prices Ease Down in September

Electric vehicle sales also mark another record in Q3, thanks to higher incentives and more choices.

Read More →
Ad Loading...