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NewsMay 6, 2015

Thrifty, Hertz Take Top Ranks in Social Media Performance List

Engagement Labs, a technology and data company, has released a list of the top U.S. car rental companies based on their social media performance on Facebook and Twitter. Thrifty Car Rental took first place for Facebook while Hertz took the top spot for Twitter.

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NewsMay 5, 2015

Super Cheap Car Rental Extends Facebook Contest

Super Cheap Car Rental in Los Angeles has expanded its “Not So New Car Rental Giveaway Contest” deadline to bring in more participants. Contestants must submit a selfie to Facebook with a short caption that explains why they love Super Cheap.

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NewsApril 1, 2015

Super Cheap Rental Uses Social Media for Customer Support

Los Angeles-based Super Cheap Car Rental will be using a variety of social media platforms (Facebook, Twitter, WeChat, etc.) to answer questions and connect with the rental community.

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NewsDecember 3, 2014

Advantage Partners with Ad Agency to Target Business Travelers

Advantage Rent A Car is partnering with LMO Advertising to transform its business model and advance sales and customer loyalty. This transformation includes employee service training, a new vehicle fleet and a new nationwide flat-rate program for business travelers.

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ArticlesCover Storyby Amy HercherNovember 17, 2014

Operators Share Successful Marketing Campaigns

Eleven car rental operators provide details on marketing ideas that have helped them stand out in their local markets.

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ArticlesNovember 17, 2014

Handling Negative Online Reviews

With Yelp's continued influence on companies' reputations, here are some tips to manage your company's online Yelp page, including how to respond to negative reviews.

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NewsOctober 22, 2014

Avis Wins Award for Social Media

At the inaugural Skiftie Awards, Avis Car Rental won the award for the “Best Social Media Presence — Ground Transportation.” Avis has a presence on social media sites such as Twitter, Facebook and Pinterest.

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NewsJuly 16, 2014

Avis Expands Social Media Initiative

Avis Budget Group Inc. has launched local Facebook, Foursquare and Google Places pages for each of its Avis Car Rental, Budget Car Rental and Budget Truck Rental facilities in the United States and Canada.

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NewsJuly 8, 2014

Zipcar Announces ‘Communities with Drive’ Winners

Zipcar selected 25 finalists for its “Communities with Drive” campaign that invited organizations to share their impact on their communities. In the end, Anjellicle Cats Rescue of New York took the grand prize of $50,000 in cash and $15,450 in Zipcar credits.

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NewsApril 22, 2014

Travelauto Creates Remarketing Campaign

Travelauto, a car rental and limousine services platform based in the United Arab Emirates, has introduced a “Remarket Your Car Rental Brands” campaign to reach out to its co-branded customers.

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