Avis Car Rental was recently named "Best Social Media Presence — Ground Transportation" at the inaugural Skiftie Awards.

Skift — a travel intelligence company that offers information and services to travel industry professionals and professional travelers — presented the "Skiftie" awards to 20 winners in 15 different categories.

"We are delighted and proud to have won a Skiftie for our social media program," said Jeannine Haas, chief marketing officer, North America, Avis Budget Group. "Social media is the communication channel of choice for many people, so it's critical that we have a robust program in place to successfully and positively interact with our customers and potential customers."

Skift looked at not only the acquisition of users, but also how an organization's content engaged the community and how genuine the brands were as they improved their audiences, says the company.

Avis was credited by Skift for building "a strong Facebook presence through a three-part campaign and targeting mobile customers by leveraging nearby functionality. Answered 100% of customer tweets both positive and negative within one hour during the hours of 7 a.m. to 10 p.m."

Avis has a brand presence on several social media sites, including Facebook, Twitter and Pinterest, says the company.