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ArticlesMarch 1, 2005

Search Engine Optimization Demystified

With long-term commitment and enough investment, you can dramatically increase the traffic to your Web site.

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ArticlesFebruary 1, 2005

Internet Connectivity vs. GDS Connectivity -– Why You Need Both

With more consumers booking online, independent rental businesses need to invest in a professional-level Web site and to decide whether affiliating with a GDS chain code makes financial sense.

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ArticlesFebruary 1, 2005

Technology and the Path Around Resistance

How do you deal with resistance? First, let's define resistance. In high school physics, resistance was something that blocked the flow of electricity. In World War II, resistance was a group of people who tried to block the onslaught of totalitarianism.

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ArticlesFebruary 1, 2005

How to Create a Profitable Rental Business Online

An independent RAC's Web site needs to be more than an order-taking system. The site needs to foster trust by directly addressing customer concerns and needs.

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ArticlesJanuary 1, 2005

Moving Service to the Fast Lane

Is your Web site filled with clutter and hard to navigate? Are your rental procedures overly complex, leading to long waiting periods for customers? If so, it's time to reevaluate and streamline.

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ArticlesNovember 1, 2004

Finding and Challenging Staff Committed to Your RAC’s Success

Tap your brightest employees to get referrals, and take steps to ensure new employees are intellectually engaged and see long-term career potential.

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ArticlesSeptember 1, 2004

Creative Strategies for Overcoming Customer Objections

This three-step action plan can help your frontline team establish greater rapport with customers so they’re more receptive to optional products and upgrades at the counter and over the phone.

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ArticlesJuly 1, 2004

It’s Time to Ditch the Incremental Sales Stigma

High-pressure sales techniques don’t fuel incremental sales. The truth is, the products genuinely add value to the customer experience and help build customer relationships.

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ArticlesMarch 1, 2004

Dissecting the Customer Experience

What factors determine whether your customer is satisfied? A focus on the customer’s perspective can help identify means for gaining market share.

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ArticlesFebruary 1, 2004

Strengthening Your Web Marketing Program

Research indicates online travel reservations are on the rise. A presence on the right search engines is key to directing qualified leads to your Website.

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