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NewsNovember 6, 2012

Hertz Launches Electric Vehicle Campaign for New York Renters

In partnership with Mission Electric, Hertz is allowing customers to vote on select New York locations that should receive electric vehicles to rent.

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ArticlesCover Storyby Joanne TuckerNovember 6, 2012

The Daily Deal Complex: Will Groupon and LivingSocial Work For Your Operations?

In a marketing platform that merges coupons with an online reach, daily deal services like Groupon and LivingSocial offer customers deep discounts to services and products. But are those discounts a viable marketing strategy for car rental and related services?

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NewsOctober 24, 2012

Hertz and Live Nation Announce Sweepstakes for Trans-Siberian Orchestra

The Grand Prize winner and four guests will receive a VIP experience to the Trans-Siberian Orchestra’s Winter Tour in a free Hertz rental car.

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NewsOctober 19, 2012

Avis Offers Deals for Renters Traveling Abroad

Residents of the United States and Canada can save up to 25% on rentals of three days or more at participating locations in Africa, Asia, the Caribbean, Europe, Latin America, Mexico, the Pacific and the Middle East.

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NewsOctober 19, 2012

Zipcar to Reduce Rates on Election Day

The ‘Zip to the Polls’ program offers Zipcar members half-price hourly rentals this election day in efforts to boost voter turnout.

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NewsOctober 19, 2012

E-Z Rent-A-Car Contributes to Breast Cancer Awareness Month

E-Z Rent-A-Car will allow renters to donate 3% of their rental rate to the Susan G. Komen For the Cure in Central Florida.

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NewsOctober 2, 2012

Hertz Launches 'Triple Points' Promo in Europe

The 'Triple Points' promotion will be available for Gold Plus Rewards members in nine European countries: the United Kingdom, France, Germany, Italy, Spain, Switzerland, Belgium, Netherlands and Luxembourg.

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NewsOctober 2, 2012

Europcar UK Offering Winter Discount on 'Prestige' Car Rentals

At a 30% discount, Europcar customers can get an Audi TTS, Range Rover Rogue, and other luxury vehicles and sports cars available at 40 Europcar locations in the UK.

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NewsSeptember 28, 2012

Europcar Gains Facebook ‘Likes’ through Social Media Competition

The Europcar ‘Caraoke’ competition that ran from July to August boosted the number of Facebook ‘likes’ by 33%.

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NewsSeptember 28, 2012

Enterprise Rent-A-Car UK Highlights Customer Service in TV Ad Campaign

Enterprise’s newest ad focuses on the customer service culture of the rental company in the UK.

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