Zipcar Inc. announced on Oct. 15 that the car sharing company will offer a 2012 Election Day discount to encourage strong turnout at the polls.

The “Zip to the Polls” program runs nationwide between the polling hours of 5 a.m. and 9 p.m. on Nov. 6. All hourly rates will be reduced by half on all Zipcars.

Zipcar is also working with Rock the Vote to make it possible to register to vote via the Zipcar Facebook page.

“We want to make it as easy as possible for our members to cast a ballot in this year's election by providing the flexibility to get to the polls whenever is most convenient, whether that's in the morning, at lunch, during the workday or the evening,” said Zipcar Chairman and CEO Scott Griffith.

Users should visit www.zipcar.com/zip-to-the-polls to make a half-price hourly Zipcar reservation.