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The year brought modest and flatter results across wholesale values, total off-rental supply, and rental risk units.
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AI’s use of data and smarter cars can enhance the business brainpower to spot problems, save time, and deliver superior service.
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The American Car Rental Association scored more access and influence in 2025 as it grows its services for car rental operators.
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Technology, data, and digital advances are combining to create a business climate full of information, impatience, and instant results.
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A modest rise in rental car usage and an increase in fleet purchases kept the industry on a steady upward path at mid-decade.
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The Auto Rental News research comes around only once every two years, creating a collective voice of the industry that makes lasting impressions.
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2025 ARN Fact Book: What do rental fleet operators see as the primary challenges on the tech and digital tools front?
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2025 ARN Fact Book: Rental car companies faced a varied revenue picture in 2024 spurred by a more competitive rate environment, single dollar lowball rates, and more cars meeting flatter demand.
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2025 ARN Fact Book: Rental fleet operators pursued a variety of strategies in running a right-sized fleet and remarketing vehicles at ideal intervals.
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2025 ARN Fact Book: Rental car operators assess fleet vehicle availability, purchasing, and incentives.
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