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Videosby Martin RomjueApril 9, 2026

How AI Reforms Rental Pricing And Rates

AI can go further in defining rental pricing as an intelligent process that sets the right rates and right times. [VIDEO]

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A rental car on top of a grid to illustrate artificial intelligence in the car rental industry.
Newsby News/Media ReleaseDecember 8, 2025

RateGain Launches A Revenue Assistant For Car Rentals

The AI-driven tool provides clarity on demand, pricing, fleet, and channel performance, all in real time.

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Articlesby Martin RomjueJanuary 17, 2025

Operator Outlook: Rental Rates, Costs, and Profits

2025 ARN Fact Book: Rental car companies faced a varied revenue picture in 2024 spurred by a more competitive rate environment, single dollar lowball rates, and more cars meeting flatter demand.

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Articlesby Amy HercherNovember 4, 2022

Are You Tracking the Right Metrics in Revenue Management?

There are five points to keep in mind when deciding what to measure and track, and a multitude of factors that go into acting on those metrics for higher yields.

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Newsby StaffSeptember 8, 2021

MarginFuel Confirms Investment to Fund European Expansion

With eyes set on Europe, revenue management company MarginFuel announces an investment from shareholders to enhance their technology.

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ArticlesMarch 11, 2019

5 Ways AI Is Revolutionizing the Car Rental Industry

Decades of fleet management experience, a loyal customer base, ownership of vehicles, and the knowledge of how to maintain them gives today’s car rental industry a competitive edge in the emerging smart mobility space.

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NewsFebruary 23, 2018

WeYield Announces Third Rental Revenue Management Forum

The forum will take place March 8 in Paris, France.

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NewsJanuary 2, 2018

Rate-Highway Releases RateMonitor Elite Software

The RateMonitor Elite platform provides real-time market data and analytics to optimize rates.

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NewsOctober 4, 2016

Rate-Highway, SwitchForce Create RV Rental Management System

Rate-Highway, a provider of revenue management solutions for the auto rental industry, and SwitchForce Global, a provider of central reservation systems for the ground transportation travel industry, have created a new systems standard for recreational vehicle (RV) revenue management and reservations.

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NewsJuly 21, 2015

Hertz Names New SVP of International Sales

The Hertz Corp. has appointed Jim Mueller as senior vice president for International Sales, Marketing and Revenue Management effective July 21.

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