Artificial intelligence has become one of the most transformative trends in the travel world, and car rental revenue management is no exception.
Rental fleet operators ask: Can AI take over pricing? The short answer is yes; AI can deliver measurable results across rental operations.
At first glance, pricing appears to be a data challenge well suited to automated formats. But AI can go further in defining rental pricing as an intelligent process that sets the right rates and right times.
In this Season 2 Episode 6 video of ARN’s Industry Newsmakers series, ARN managing editor Martin Romjue interviews expert Michael Meyer of Rate Highway on AI’s role in managing car rental revenue. He also previews his upcoming session at the International Car Rental Show, May 13-15.
The video covers the following insights and angles:
AI Rental Pricing Models v. Current Rental Pricing Systems: See how progress in car rental pricing has always come from improving processes rather than redefining pricing theory.
Shifting Role Of the Rental Revenue Manager: One of the biggest changes with pricing automation is how it reshapes the role of the revenue manager. It doesn't replace it, but reshapes it in a traditional environment
How To Make AI Tech Investments: What are suitable benchmarks for finding the right level of tech to accommodate AI in operations? How do you find a cost strategy to match the operational demands?
Preview of AI Pricing Session at International Car Rental Show: Highlights include where AI delivers real value, where human judgment remains essential, and why the future of revenue management is best described as process, not price.
➡️Related Video: Why AI Appeals To More Car Renters
➡️: Deeper Dive:AI’s Real Role In Managing Car Rental Revenue
➡️For more info on how rental fleets can leverage AI to improve operations, check out this recent ARN cover article: How To Simplify Car Rental Operations
In this Season 2 Episode 6 video of ARN’s Industry Newsmakers series, ARN managing editor Martin Romjue interviews expert Michael Meyer of Rate Highway on AI’s role in managing car rental revenue.
Credit: Auto Rental News
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➡️ The 2026 International Car Rental Show on May 13-15 will focus on AI and the top-of-mind topics for car rental operators worldwide: