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Articlesby Chris BrownMarch 11, 2014

The Growth of Prepaid Reservations

Prepaid reservations are growing, albeit slowly. Perfecting the model to balance customer service, utilization and profits is where the challenge lies.

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ArticlesJuly 11, 2013

Stop Waiting And Jump!

Jerry Seinfeld would have benefitted from a guaranteed reservation in 1991. We all would today.

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NewsOctober 8, 2012

Europcar Launches eReady Booking Tool

eReady is a free new service that delivers faster car rental pick-up for customers who pay in advance and provide all information necessary for Europcar to prepare the paperwork before the rental is picked up.

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NewsFebruary 21, 2012

Fare Buzz Announces Prepaid Car Rental Deals

The travel company’s president and CEO says that prepaid rentals make ‘more sense for today’s busy traveler.’

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ArticlesFebruary 7, 2012

A Guide to Guaranteed Reservations: Has the Time Finally Come?

ACE walks us through the company’s guaranteed reservations initiative. Early results reveal the process is working, from both a cost savings and customer service standpoint.

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ArticlesCover StoryJune 28, 2010

Guaranteed Reservations: Are We Ready?

No-show fee implementation has recently turned from discussion to action as car rental companies, trade organizations, online travel agencies and global distribution systems work together to solve the technological hurdles. But can the car rental industry manage the change as a customer-friendly initiative?

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ArticlesJune 28, 2010

Guaranteed Service for a Guaranteed Reservation

When it comes to no-show fees, the car rental industry needs to demonstrate a commitment to customer service and value with a “satisfaction guaranteed or your money back” promise.

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