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NewsNovember 9, 2016

Enterprise Rent-A-Car Partners with Live Nation

Through this marketing partnership, Enterprise will roll out exclusive video content featuring popular artists and bands. In addition, Enterprise will advertise at Live Nation’s owned and/or operated venues and across its digital network.

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NewsNovember 7, 2016

Sixt Releases Election-Themed Ad Campaign

Sixt Rent-a-Car has released an election-themed social ad campaign starring Jimmy McMillan. With its new "Damn Cheap" campaign, Sixt also announced it will open a new location in New York City in early 2017.

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NewsMarch 22, 2016

Anatomy of a Car Rental Marketing Promotion

To promote its location at a university in Montreal, Globe Car Rental created a marketing campaign that focused on engagement to gain attention among the students and university staff.

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NewsMarch 3, 2015

Enterprise Launches Campaigns to Highlight Pickup Service

Enterprise Rent-A-Car is rolling out two new marketing initiatives that feature its “We’ll Pick You Up” service.

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NewsDecember 3, 2014

Advantage Partners with Ad Agency to Target Business Travelers

Advantage Rent A Car is partnering with LMO Advertising to transform its business model and advance sales and customer loyalty. This transformation includes employee service training, a new vehicle fleet and a new nationwide flat-rate program for business travelers.

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NewsSeptember 15, 2014

Hertz, Live Nation Offer Promotion

Hertz and Live Nation have launched a new promotion that provides customers a discount on car rentals and Ticketmaster Ticket Cash through Oct. 31.

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NewsFebruary 24, 2014

Villas of Distinction Offers Free Car Rental to Barbados Travelers

For the third year, Villas of Distinction and the Barbados Tourism Authority have joined forces to offer the Barbados Free Car Rental Program, a free car rental given to Barbados visitors who make a reservation at Villas of Distinction.

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NewsFebruary 11, 2014

Enterprise Hires Agency to Promote Latin Brands

Enterprise Holdings has chosen Bromley Communications, a San Antonio-based advertising agency, to assist in promoting the National Car Rental and Alamo Rent A Car brands in Latin America and the Caribbean.

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NewsApril 23, 2013

Enterprise CarShare Launches Integrated Marketing Campaign

Campaign kicks off in established car-sharing markets, including New York City, Boston and Philadelphia.

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NewsApril 1, 2013

Enterprise Holdings Launches ‘Cash-In-Club’ Promotion

Cash-In-Club members will earn triple points on rentals booked with Alamo, Enterprise Rent-A-Car and National Car Rental between April 1 and May 31. Elite members will earn four times the points.

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