Enterprise CarShare announced the launch of an integrated marketing campaign that will encompass advertising, event sponsorship, street teams, public relations and social media efforts.

The multi-year marketing strategy emphasizes the benefits, accessibility and “unique member experience” of Enterprise CarShare, the company said, and will focus initially on Boston, New York City and Philadelphia.

"As urban infrastructure evolves, car sharing has an expanding role to play in serving our transportation needs," said Jim Stoeppler, Enterprise brand director. "On the heels of our recent integrations of Mint Cars On-Demand in Boston and New York City and PhillyCarShare in Philadelphia, we're placing a strong emphasis on car sharing as part of our overall business growth strategy."