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A wide Spanish beach is mostly empty.
ArticlesJanuary 14, 2026

Trends, Challenges Redefine Car Rental Industry

Independent car rental operators and franchise operations faced an array of external pressures in 2025 driven by economic, technological, and competitive factors.

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An import duties stamp and stamper superimposed on a flat American flag.
Newsby Martin RomjueDecember 26, 2025

Tariffs, Digital Tech, Industry Stats Among Top 10 Remarketing Topics for 2025

The annual look at most-consumed vehicle remarketing content shows what audiences think mattered the most in the mid-decade year.

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Scrabble pieces showing china, usa, and tariffs
Auto Rental Focusby Martin RomjueAugust 20, 2025

A Nuanced View on Auto Tariffs, Trade, and Technology

Veteran auto executive Jim Press recently talked with Auto Rental News about how tariffs could reshape the global automotive industry.

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ArticlesAugust 14, 2025

Tariffs About To Hit Auto Industry Harder

Commentary: The average price of a new vehicle in the U.S. is expected to break the $50,000 barrier in 2025, as automakers begin to pass along tariff costs and the market sells a larger share of higher-end vehicles.

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A bar graph showing rise in new vehicle prices.
Newsby News/Media ReleaseAugust 12, 2025

Higher Costs Drive Up New Vehicle Prices

Many imported luxury vehicles tangle with tariffs, and other premium brands reposition product portfolios for higher revenue.

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Sid on stage at ICRS in front of four white chairs.
Articlesby Martin RomjueJune 2, 2025

Survey: New Tech Tools, Sharper Pricing Plans, and Focused Service Can Improve Rental Car Industry

ICRS 2025: What are key trends, challenges, and opportunities confronting rental car operators this year?

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Squiggly-wiggly blue horizontal bar graph.
Newsby News/Media ReleaseMay 12, 2025

Tariffs Boost New Vehicle Prices in April

Ever since President Trump announced auto tariffs 47 days ago, the cost of new cars has been steadily climbing.

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Newsby Martin RomjueApril 24, 2025

Chinese Electric Vehicle Market Could Alter Car Rental

ICRS 2025: How the industry manages market pressures and emerging trends will determine its pricing, profits, customer service — and future success.

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Newsby Martin RomjueApril 22, 2025

Car Rental Industry Facing More Unknowns

ICRS 2025: Market red flags are popping up as Trump tariffs and automotive market uncertainties roil car rental and other fleet sectors.

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Blue bar graph chart showing days supply according to automaker in rising number of days.
Newsby News/Media ReleaseApril 10, 2025

Tariffs Spur New Vehicle Sales, Declining Inventory

As April opened, the total supply of new vehicles on dealer lots across the U.S. was down 10%+ and counting with days' supply down to 10.

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