Enterprise Holdings Expands into Chile

Enterprise Holdings is extending its reach with new franchise locations in Chile featuring car rental options from Enterprise Rent-A-Car, National Car Rental, and Alamo through Mediterraneo Automotores S.A., part of Circulo Autos.

Enterprise Holdings now operates in about 30 countries and territories in Latin America and the Caribbean, covering the vast majority of countries in the region.

Circulo Autos is a family-owned holding company with 30 years of experience in the mobility industry. One of the company’s main business lines is a car dealership group that operates 18 locations across four cities in Chile. Circulo also runs a used car division along with a car rental division, which currently features five neighborhood locations, including two branches in the capital city of Santiago and locations in Talca, Linares, and Antofagasta. The company services replacement business for dealership and insurance customers and supports long-term leasing.

“As a full-service dealership group, Circulo’s current presence and infrastructure, including vehicle maintenance centers, parts departments, and body shops, creates great synergies for a car rental company that has aggressive plans for expansion,” said Paulo Rodriguez, franchise operations director of Latin America and the Caribbean at Enterprise Holdings in a statement. “Having our brands present in Chile plays a significant role in Enterprise’s globalization efforts.”

Circulo will bring the Enterprise Holdings brands to market in the second half of this year. Expansion plans include introducing service to international airports in Chile along with adding branches in other major cities including Concepción and Calama.

“Partnering with Enterprise will help us grow our existing B2B portfolio and also penetrate the leisure market in a significant way,” added Cristobal Martinez-Conde, general manager of Circulo Autos. “We see great potential for growth and expansion across all of Chile in the car rental industry. More importantly, we share the same philosophical and strategic approach as Enterprise offering world-class customer service and the operational excellence that our customers have grown to know and love.”