Auto Rental News
MenuMENU
SearchSEARCH

Enterprise Holdings Expands into Chile

Full-service dealership group Circulo Autos will launch the Enterprise Rent-A-Car, National Car Rental, and Alamo brands in Chile later this year.

Enterprise Holdings Expands into Chile

Circulo Autos expansion plans include introducing service to international airports in Chile along with adding branches in other major cities.

Photo: Enterprise Holdings

2 min to read


Enterprise Holdings is extending its reach with new franchise locations in Chile featuring car rental options from Enterprise Rent-A-Car, National Car Rental, and Alamo through Mediterraneo Automotores S.A., part of Circulo Autos.

Enterprise Holdings now operates in about 30 countries and territories in Latin America and the Caribbean, covering the vast majority of countries in the region.

Ad Loading...

Circulo Autos is a family-owned holding company with 30 years of experience in the mobility industry. One of the company’s main business lines is a car dealership group that operates 18 locations across four cities in Chile. Circulo also runs a used car division along with a car rental division, which currently features five neighborhood locations, including two branches in the capital city of Santiago and locations in Talca, Linares, and Antofagasta. The company services replacement business for dealership and insurance customers and supports long-term leasing.

“As a full-service dealership group, Circulo’s current presence and infrastructure, including vehicle maintenance centers, parts departments, and body shops, creates great synergies for a car rental company that has aggressive plans for expansion,” said Paulo Rodriguez, franchise operations director of Latin America and the Caribbean at Enterprise Holdings in a statement. “Having our brands present in Chile plays a significant role in Enterprise’s globalization efforts.”

Circulo will bring the Enterprise Holdings brands to market in the second half of this year. Expansion plans include introducing service to international airports in Chile along with adding branches in other major cities including Concepción and Calama.

“Partnering with Enterprise will help us grow our existing B2B portfolio and also penetrate the leisure market in a significant way,” added Cristobal Martinez-Conde, general manager of Circulo Autos. “We see great potential for growth and expansion across all of Chile in the car rental industry. More importantly, we share the same philosophical and strategic approach as Enterprise offering world-class customer service and the operational excellence that our customers have grown to know and love.”

More Rental Operations

plane, palm trees, car rental sign
Rental Operationsby Chris BrownSeptember 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Team members of U-Save's new franchise
Rental Operationsby StaffSeptember 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
A traveler searches for rental cars with an AI bot
Rental OperationsSeptember 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
Ad Loading...
map of europe and summer car rental rates
Rental OperationsSeptember 11, 2026

European Booked Car Rental Rates Fell 5%, Results Varied by Country

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.

Read More →
thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operationsby Chris BrownSeptember 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Woman receiving car rental rates on computer from AI agent
Rental OperationsSeptember 1, 2026

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental

Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)

Read More →
Ad Loading...
map of globe with regional corporate car rental rates
Rental Operationsby StaffAugust 25, 2026

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%

Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.

Read More →
Sixt H1 financial results
Rental Operationsby StaffAugust 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Bobby Klyce in memoriam image
Rental Operationsby Chris BrownAugust 13, 2026

In Memoriam: Bobby Klyce, Avis Licensee Legend

The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.

Read More →
Ad Loading...
Vibe coding webinar promo image
Rental Operationsby StaffAugust 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →
Ad Loading...