Enterprise Holdings Continues Global Expansion

Enterprise Holdings announces new franchise locations in Morocco, South Korea and South Africa, continuing the rental car company’s global expansion.

On June 26, Enterprise opened its first branch in Morocco near the Marrakech-Menara International Airport. On July 5, the company will inaugurate its Casablanca location for business in the Sapino-Nouaceur industrial park, just a stone's throw away from the Casablanca-Mohammed V International Airport. Enterprise also plans to open branches in Agadir, Tangier, Fez, Rabat, Nador and Laayoune.

In South Korea, Enterprise’s expansion also continues at a rapid clip. On May 1, both Enterprise and Alamo started operating in South Korea, with Enterprise opening new locations in Yongsan and at the Dragon Hill Lodge Hotel branch on the Eighth Army base. On July 5, the company will begin service at the Incheon Airport branch at the Grand Hyatt Incheon Hotel to make travel easier and more convenient for customers visiting Korea. Future plans include expanding service to Gimpo Airport, Jeju Airport, and Gimhae International Airport, along with additional branches planned throughout the country.

South Africa celebrated the opening of its Cape Town location and has several new locations opening. In May, Enterprise South Africa opened its first location at the Cape Town International Airport and celebrated its first 66 customers—one for each of the years since Enterprise began in 1957—with special prizes, gifts and certificates. The Enterprise Rent-A-Car, National Car Rental, and Alamo brands are being launched at OR Tambo International Airport in Johannesburg, King Shaka International Airport in Durban, and four inner-city locations across the country, in addition to Cape Town International Airport.