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Anatomy of a Car Rental Marketing Promotion

To promote its location at a university in Montreal, Globe Car Rental created a marketing campaign that focused on engagement to gain attention among the students and university staff.

Kiosks Can Do

While car rental kiosks have not traditionally caught on in car rental, Globe Car Rental has developed a service that speeds the rental transaction while promising to expand the company's reach.

Hertz Sends Call Center Agents Home

After three years of offering agents the option to work from home, more than half of Hertz’s U.S. reservation sales specialists now work remotely.

Hertz Launches New Mobile Services

Hertz launched a new campaign, 'Traveling at the Speed of Hertz,' which focuses on providing customers with various mobile services, such as Mobile Gold Alerts that sends the customer a text message advising them on where their car is located.