DiscoverCars: Daily Rental Prices Decrease
As a result of the current health crisis, car rental prices have gone down across the globe.

Over three-quarters (84%) of the car rental firms polled said that they carry out specialist sanitation on each of their cars across all locations to protect the wellbeing of their customers.
Photo via Ángela Ojeda.
Following a number of countries easing their lockdown rules and getting almost back to "normal," DiscoverCars.com surveyed almost 400 car rental providers to find out what Covid-19 safety measures are in place to keep customers safe.
Over three-quarters (84%) of the car rental firms polled said that they carry out specialist sanitation on each of their cars across all locations to protect the wellbeing of their customers. Furthermore, over one-fifth (27%) of companies offer additional COVID-19 protection such as antibacterial gel and wipes, or face masks and gloves for customers in their cars completely free of charge.
The car rental providers went on to share that they sanitise and disinfect the whole car, from the steering wheel to ventilation or radio systems. They also take steps to follow social distancing rules in their shops. They go on to sanitise and cover steering wheels and seats in plastic while car keys are given to customers in plastic bags.
Some providers, depending on where they are based as each government around the world has different regulations, ask customers to sign a document stating that they do not have coronavirus symptoms or that they have not been in touch with anyone who has had them. Providers in some countries require a note from a doctor that the customer does not have coronavirus.
If a customer states, when dropping a car off, that during the time they were using the vehicle they started to experience coronavirus symptoms or were in touch with someone who displayed such symptoms, the car goes into quarantine. After the quarantine period is over the car is sanitised and rented out again.
COVID-19 protection is the third most popular customer request in DiscoverCars.com booking system. This comes just after automatic transmission and air conditioning.
As a result of the current health crisis, car rental prices have gone down across the globe. The biggest drop is Sweden, where the average price to rent a car in 2019 was 81 euros ($91) compared to 35 euros ($39) in 2020, representing a 57%decrease.
Next was Canada which went from $54 to $28 (48%). Third was Portugal’s Azores Island which was 36 euros ($40) down to 20 euros to $22 (44%).
The locations which have been least affected include Poland and New Zealand, which both decreased five percent, and Iceland, which went down 13%.
Norway was the only country to observe an increase in rates, with the average price to rent a car standing at 68 euros ($77) in 2019 and 77 euros ($87) in 2020, a 13% increase.
More Rental Operations

Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →
Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
