DiscoverCars: Daily Rental Prices Decrease
As a result of the current health crisis, car rental prices have gone down across the globe.

Over three-quarters (84%) of the car rental firms polled said that they carry out specialist sanitation on each of their cars across all locations to protect the wellbeing of their customers.
Photo via Ángela Ojeda.
Following a number of countries easing their lockdown rules and getting almost back to "normal," DiscoverCars.com surveyed almost 400 car rental providers to find out what Covid-19 safety measures are in place to keep customers safe.
Over three-quarters (84%) of the car rental firms polled said that they carry out specialist sanitation on each of their cars across all locations to protect the wellbeing of their customers. Furthermore, over one-fifth (27%) of companies offer additional COVID-19 protection such as antibacterial gel and wipes, or face masks and gloves for customers in their cars completely free of charge.
The car rental providers went on to share that they sanitise and disinfect the whole car, from the steering wheel to ventilation or radio systems. They also take steps to follow social distancing rules in their shops. They go on to sanitise and cover steering wheels and seats in plastic while car keys are given to customers in plastic bags.
Some providers, depending on where they are based as each government around the world has different regulations, ask customers to sign a document stating that they do not have coronavirus symptoms or that they have not been in touch with anyone who has had them. Providers in some countries require a note from a doctor that the customer does not have coronavirus.
If a customer states, when dropping a car off, that during the time they were using the vehicle they started to experience coronavirus symptoms or were in touch with someone who displayed such symptoms, the car goes into quarantine. After the quarantine period is over the car is sanitised and rented out again.
COVID-19 protection is the third most popular customer request in DiscoverCars.com booking system. This comes just after automatic transmission and air conditioning.
As a result of the current health crisis, car rental prices have gone down across the globe. The biggest drop is Sweden, where the average price to rent a car in 2019 was 81 euros ($91) compared to 35 euros ($39) in 2020, representing a 57%decrease.
Next was Canada which went from $54 to $28 (48%). Third was Portugal’s Azores Island which was 36 euros ($40) down to 20 euros to $22 (44%).
The locations which have been least affected include Poland and New Zealand, which both decreased five percent, and Iceland, which went down 13%.
Norway was the only country to observe an increase in rates, with the average price to rent a car standing at 68 euros ($77) in 2019 and 77 euros ($87) in 2020, a 13% increase.
More Rental Operations

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
