Related: Corwin, Taylor of J.D. Power & Associates to Keynote ICRS Experience
ICRS Experience Seminar to Address Financial, Wholesale, and Travel Markets
The seminar, to be presented by Tom Kontos of KAR Global, John Healy of Northcoast Research, and Mark Sharoff of Global Business Travel Association, will present a big picture view of market forces shaping the car rental industry as it emerges from the pandemic.

The panelists are Tom Kontos, chief economist for KAR Global, owners of Adesa Auctions; John Healy, managing director and equity research analyst for Northcoast Research; and Mark Sharoff, senior research analyst at Global Business Travel Association (GBTA).
How do you plan your business when the normal indicators from the financial, wholesale, and travel sectors are thrown out the window? The virtual ICRS Experience will convene a panel seminar that will address these issues shaping the car rental industry as it emerges from the pandemic.
The panelists are Tom Kontos, chief economist for KAR Global, owners of Adesa Auctions; John Healy, managing director and equity research analyst for Northcoast Research; and Mark Sharoff, senior research analyst at Global Business Travel Association (GBTA).
Healy will gauge the financial market’s outlook on car rental, including the “new normal” post-bankruptcies. Kontos will follow with an analysis of wholesale used vehicle price trends and the auction market. Finally, Sharoff will tie in the factors shaping other travel sectors such as airlines and hotels.
Kontos has over 25 years of experience in the wholesale vehicle remarketing industry and is a pioneer in the analysis of used vehicle market trends. Kontos was awarded the Ed Bobit Icon of the Automotive Industry Award in 2016.
Healy covers the industrial services and mobility sectors, with specific emphasis on auto, labor, and commercial services. Healy is regularly cited by The Wall Street Journal, Barron’s, Bloomberg, CNBC, Reuters, and USA Today.
Sharoff is responsible for researching and writing reports on travel industry topics for GBTA and has presented at the association’s annual convention, which draws nearly 7,000 attendees.
“This seminar will provide a 30,000-foot view of three distinct areas that directly affect the car rental industry,” said Chris Brown, executive editor of Auto Rental News and conference chair. “With the breadth of experience offered by our panelists, our audience will be armed with guidance for planning the year ahead.”
ICRS Experience, convening Oct. 19 to 23, is a virtual conference dedicated to industry advocacy, sharing best practices, and connecting car rental operators with business solutions for a path forward.
“Assessing the Big Picture: Financial, Wholesale, and Travel Markets” will convene on Oct. 20 at 9 am PST. The ICRS Experience full agenda will be announced in the coming weeks.
More Rental Operations

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
