MarginFuel’s Demand Tool Shows Car Rental Yield Opportunities
The tool, which gives pricing and demand data for worldwide locations, reveals the significant yield management opportunity due to lower fleet volumes, said Andrew Pascoe, CEO of MarginFuel.
The pricing data is presented in an interactive format, with the ability to see pricing hotspots around the world rising and falling versus the previous week.
Graphic courtesy of MarginFuel.
MarginFuel, a global supplier of pricing optimization software for rental vehicle operators, has announced the launch of MarginFuel Insights, a live tool that gives pricing and demand data for worldwide locations.
The pricing data is presented in an interactive format, with the ability to see pricing hotspots around the world rising and falling versus the previous week, and a selection of graphs is provided to dive deeper into destinations and see pricing trends by future travel months, vehicle category.
The MarginFuel Insights tool, offered for free, currently supports 26 countries across The Americas, Europe, Asia Pacific, Africa and the Middle East with plans to add more destinations. An email update offers demand and pricing insights by region along with a 12-month booking pace graph.
The tool represents a sample of the data that MarginFuel offers with their global pricing repository, and car rental operators can utilize the insights to make pricing decisions on scale, the company said in a statement.
MarginFuel has also partnered with Skyscanner to use its Travel Insight API to give daily data on flight searches and checkouts on over 500 city destinations globally. The cumulative number of checkouts for future travel months are compared to last year to gain a view on which destinations and travel periods are recovering faster, along with a breakdown of domestic versus international demand.
"With Covid vaccines rolling out around the world, understanding future demand and pricing trends in the market is now critical for car rental operators to make the most of a future travel bounce back," said Andrew Pascoe, CEO of MarginFuel. "We've seen from our experience in New Zealand and Australia that there is significant yield management opportunity due to lower fleet volumes and we all want to avoid a race to the bottom."
“With everyone de-fleeting, the V curve bounce back will provide a once in a lifetime opportunity and pricing with effective strategies at scale will be paramount," Pascoe said.
More Rental Operations
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →