MarginFuel’s Demand Tool Shows Car Rental Yield Opportunities
The tool, which gives pricing and demand data for worldwide locations, reveals the significant yield management opportunity due to lower fleet volumes, said Andrew Pascoe, CEO of MarginFuel.
The pricing data is presented in an interactive format, with the ability to see pricing hotspots around the world rising and falling versus the previous week.
Graphic courtesy of MarginFuel.
MarginFuel, a global supplier of pricing optimization software for rental vehicle operators, has announced the launch of MarginFuel Insights, a live tool that gives pricing and demand data for worldwide locations.
The pricing data is presented in an interactive format, with the ability to see pricing hotspots around the world rising and falling versus the previous week, and a selection of graphs is provided to dive deeper into destinations and see pricing trends by future travel months, vehicle category.
The MarginFuel Insights tool, offered for free, currently supports 26 countries across The Americas, Europe, Asia Pacific, Africa and the Middle East with plans to add more destinations. An email update offers demand and pricing insights by region along with a 12-month booking pace graph.
The tool represents a sample of the data that MarginFuel offers with their global pricing repository, and car rental operators can utilize the insights to make pricing decisions on scale, the company said in a statement.
MarginFuel has also partnered with Skyscanner to use its Travel Insight API to give daily data on flight searches and checkouts on over 500 city destinations globally. The cumulative number of checkouts for future travel months are compared to last year to gain a view on which destinations and travel periods are recovering faster, along with a breakdown of domestic versus international demand.
"With Covid vaccines rolling out around the world, understanding future demand and pricing trends in the market is now critical for car rental operators to make the most of a future travel bounce back," said Andrew Pascoe, CEO of MarginFuel. "We've seen from our experience in New Zealand and Australia that there is significant yield management opportunity due to lower fleet volumes and we all want to avoid a race to the bottom."
“With everyone de-fleeting, the V curve bounce back will provide a once in a lifetime opportunity and pricing with effective strategies at scale will be paramount," Pascoe said.
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