More Giving Back: Enterprise Supports Local Restaurants, Gives Employees Gift Cards
Enterprise’s ROAD Forward Initiative Donates Over $7M to Non-Profits
Totaling more than $7 million in 2022, the organization is awarding its ROAD Forward grants to nearly 700 local non-profit organizations.

Enterprise Holdings’ ROAD Forward was launched in 2020 and focuses on Respect, Opportunity, Achievement, and Diversity (ROAD) for youth and families.
Source: Enterprise Holdings
Enterprise Holdings, through the Enterprise Holdings Foundation, is awarding its ROAD Forward grants for the second year to nearly 700 local non-profit organizations. Totaling more than $7 million in 2022, the grants will be distributed across the organization’s operating groups in the United States, Canada, and Europe as part of a five-year, $55 million ROAD Forward commitment to advance social and racial equity.
The announcement advances the ROAD Forward program to allocate $35 million over five years to its 70-plus global operating teams. The grant program encourages the organization’s more than 75,000 employees to work on identifying social and racial equity issues in their communities and the local organizations best equipped to address them, according to Enterprise.
In addition to $35 million in local-market grants, the commitment includes $20 million across four non-profit organizations — The Obama Foundation’s My Brother’s Keeper Alliance, UNCF, Girls Inc., and Parents as Teachers — to support young people in underserved communities.
“At Enterprise, we feel immense responsibility to contribute to the health of the communities where we live and work,” said Carolyn Kindle Betz, president of Enterprise Holdings Foundation. “Employees are invited to nominate organizations driving meaningful impact in their hometowns. In the program’s second year, ROAD Forward’s local grants will enable nearly 700 non-profit organizations to drive progress in three key social equity areas: early childhood development, youth health and wellness, and career and college preparation.”
More Rental Operations

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
