Link:https://www.research.net/r/25busoute
Deadline: Friday, Oct. 17
The Auto Rental News research comes around only once every two years, creating a collective voice of the industry that makes lasting impressions.

The current business outlook survey will offer the first opportunity since the 2024 Auto Rental News Fact Book to capture the detailed big picture state of the U.S. rental car industry. See results in the 2026 ARN Fact Book.
Photo: Getty Images / Auto Rental News
Auto Rental News will wrap up results soon for its bi-annual Business Outlook Survey that gathers the latest data and insights into the U.S. franchised and independent auto rental market.
The survey closes out at the end of the business day Pacific Time on Wednesday, Oct. 22.
The findings will be published in the annual ARN Fact Book that will be distributed in January 2026.
ARN’s survey serves as a benchmark for rental car operators and provides key metrics to business sectors that overlap with car rental. It also represents the state of the industry to a wider media audience.
Survey results will provide detailed insights into industry revenue, profitability, fleet usage, and technology. It is open to all U.S.-based rental car companies as well as the U.S. segment of operations of foreign-based companies.
This survey is completely anonymous and confidential. It does not ask for company or personal names. It only collects aggregate results and does not share individual survey responses with any other source.

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
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For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
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The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
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Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
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A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
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The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
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As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
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Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
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Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
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