Link:https://www.research.net/r/25busoute
Deadline: Friday, Oct. 17
The Auto Rental News research comes around only once every two years, creating a collective voice of the industry that makes lasting impressions.

The current business outlook survey will offer the first opportunity since the 2024 Auto Rental News Fact Book to capture the detailed big picture state of the U.S. rental car industry. See results in the 2026 ARN Fact Book.
Photo: Getty Images / Auto Rental News
Auto Rental News will wrap up results soon for its bi-annual Business Outlook Survey that gathers the latest data and insights into the U.S. franchised and independent auto rental market.
The survey closes out at the end of the business day Pacific Time on Wednesday, Oct. 22.
The findings will be published in the annual ARN Fact Book that will be distributed in January 2026.
ARN’s survey serves as a benchmark for rental car operators and provides key metrics to business sectors that overlap with car rental. It also represents the state of the industry to a wider media audience.
Survey results will provide detailed insights into industry revenue, profitability, fleet usage, and technology. It is open to all U.S.-based rental car companies as well as the U.S. segment of operations of foreign-based companies.
This survey is completely anonymous and confidential. It does not ask for company or personal names. It only collects aggregate results and does not share individual survey responses with any other source.

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →