Link:https://www.research.net/r/25busoute
Deadline: Friday, Oct. 17
The Auto Rental News research comes around only once every two years, creating a collective voice of the industry that makes lasting impressions.

The current business outlook survey will offer the first opportunity since the 2024 Auto Rental News Fact Book to capture the detailed big picture state of the U.S. rental car industry. See results in the 2026 ARN Fact Book.
Photo: Getty Images / Auto Rental News
Auto Rental News will wrap up results soon for its bi-annual Business Outlook Survey that gathers the latest data and insights into the U.S. franchised and independent auto rental market.
The survey closes out at the end of the business day Pacific Time on Wednesday, Oct. 22.
The findings will be published in the annual ARN Fact Book that will be distributed in January 2026.
ARN’s survey serves as a benchmark for rental car operators and provides key metrics to business sectors that overlap with car rental. It also represents the state of the industry to a wider media audience.
Survey results will provide detailed insights into industry revenue, profitability, fleet usage, and technology. It is open to all U.S.-based rental car companies as well as the U.S. segment of operations of foreign-based companies.
This survey is completely anonymous and confidential. It does not ask for company or personal names. It only collects aggregate results and does not share individual survey responses with any other source.

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →