2024 Auto Rental News Fact Book Arrives Online
The annual compendium of stats, info, trends and tidbits points to renewed business activity across the car rental industry.

The core stats of the annual industry reference evolve from a comprehensive rental fleet operator outlook survey.
Cover: Auto Rental News
Welcome to the 36th annual digital edition of the 2024 Auto Rental News Fact Book. This year's volume gleans data from the most thorough original operator survey conducted by Bobit, owner of Auto Rental News, in three years.
This evergreen print edition is worth keeping handy all year long as a reference for statistical benchmarks, operator outlooks, data, expert insights, and analysis related to the global rental car industry. ARN editors and contributors each year compile consistent metrics and information that enable car rental operators to make valid comparisons from year to year.
Inside this latest edition, you will find:
Four of the leading drivers of the auto rental market for tomorrow
Vital car rentral industry facts and statistics to help guide operator business decisions
A complete business outlook survey reflecting the performance, views, and insights of rental car operators and company owners worldwide.
The latest rental fleet vehicle remarketing data
J.D. Power's 2023 car rental satisfaction index
You'll also find the latest industry insights and summaries from:
ARN publisher and International Car Rental Show chairman Chris Brown
American Car Rental Association (ACRA) president Sharky Laguana
New ARN managing editor Martin Romjue
Don't forget to make your plans for the "live fact book" version called the International Car Rental Show, happening April 15-17 in Las Vegas, Nevada.
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A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
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This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
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The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
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The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
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Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
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Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
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Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
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Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
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Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
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ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
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