Three of the world’s top car rental brands are coming to Taiwan, according to Enterprise Mobility, which announced Oct. 1 an agreement with Ho Ing Mobility Service Co., Ltd. to add the new franchise locations.

Branches of the Enterprise Rent-A-Car, National Car Rental, and Alamo brands are scheduled to open throughout Taiwan in the first half of 2026 at 14 service locations, with more scheduled to be introduced throughout the year and into 2027. 

Enterprise Mobility also offers a wide-ranging portfolio, including fleet management, flexible vehicle hire, car sharing, vanpooling, car sales, truck rental, vehicle subscription, luxury rental, and technology solutions.

Founded in 2019, Ho Ing Mobility Service has a well-established presence as one of Taiwan’s leading daily car rental companies.

“Ho Ing Mobility Service has built a sterling reputation in Taiwan and provides a fantastic opportunity to bring greater worldwide access to customers of our car rental brands,” said Isidro Loaiza, VP of global franchising at Enterprise Mobility, in a news release.

Established in 1937, Hotai Group has evolved into one of Taiwan's largest conglomerates, with businesses in automotive, finance, food, investment, manufacturing and development. 

Its subsidiary, Ho Ing Mobility Service, has emerged as a prominent car rental provider in Taiwan, boasting a fleet of more than 6,000 vehicles, including mopeds, compact and luxury cars, SUVs, vans and trucks. Ho Ing offers a range of short- and long-term mobility solutions, including upscale chauffeured services.

"Partnering with Ho Ing Mobility Service marks a pivotal step in our strategy to expand our business in the Asia-Pacific region," said Marco Beltgens, assistant vice president of global franchising-Asia Pacific, at Enterprise Mobility. "This collaboration leverages Ho Ing's presence and expertise in Taiwan, enabling us to deliver car rental services and enhance mobility solutions for our customers."

In the Asia-Pacific region, Enterprise so far offers chauffeur-driven services through its partners in Thailand, South Korea, Vietnam, the Philippines, and China.

"Our tech-driven approach to car rental emphasizes flexibility and innovation, delivering reliable transportation services to our customers,” said Stanley Lo, President of Ho Ing Mobility Service Co., Ltd.

Through its franchise partners, Enterprise Mobility has seen strong international growth over the past 12 years, which includes a presence in 11 countries and territories in the Asia-Pacific region, including Japan, South Korea, Australia, and New Zealand, along with nationwide car rental coverage in China, offered through its Chinese partner, eHi.

Enterprise Mobility is the world’s largest vehicle rental business, and, along with its franchisees, operates a network of more than 9,500 neighborhood and airport rental locations in over 90 countries and territories worldwide.