Auto Rental News
MenuMENU
SearchSEARCH

Approximately 40% of Zipcar Business Members Sell or Don’t Buy a Car

Zipcar and the University of California, Berkeley's Transportation Sustainability Research Center (TSRC), announced that two in five corporate Zipcar members sell or avoid buying a vehicle after joining Zipcar.

by Staff
July 29, 2015
Approximately 40% of Zipcar Business Members Sell or Don’t Buy a Car

Photo courtesy of Zipcar.

2 min to read


Photo courtesy of Zipcar.

Zipcar and the University of California, Berkeley's Transportation Sustainability Research Center (TSRC), announced that two in five corporate Zipcar members — people who join a carsharing program through an affiliation with an employer — sell or avoid buying a vehicle after joining Zipcar.

This was a finding from TSRC's case study on the impact of carsharing programs used by businesses.

Ad Loading...

Twenty percent of all Zipcar for Business members reported that they sold a personally owned car after becoming a member, while another 20% avoided buying a car as a result of joining Zipcar through an employer-sponsored account, according to the study.

"Zipcar's mission is to enable simple and responsible urban living," said Kaye Ceille, Zipcar president. "Businesses are increasingly conscious of their environmental footprint, and we're proud that this research supports what we've long believed — that Zipcar for Business has many significant environmental benefits for companies, including reducing vehicles on the road."

In total, the Zipcar for Business program has eliminated the need for roughly 33,000 vehicles across North America, according to the study. The study also found that of those Zipcar members who switched to zero-car households after joining a carsharing business program, 41% percent take public transit more often, 22% bike more often and 41% walk more.

"The business and corporate market for car sharing — until now — has not been well researched," said Dr. Susan Shaheen, co-director of the TSRC. "Applying our team and research expertise to Zipcar's raw data gives us the first look into how business carsharing members change behavior, and we found that this service yielded reduced car ownership and increased multi-modal behavior, particularly among corporate members that became zero-car households due to business carsharing."

For more information about Zipcar for Business, visit www.zipcar.com/business.

More Rental Operations

Car rental sign with financial graph in background
Rental Operationsby Chris BrownAugust 2, 2026

Avis Cuts Fleet as Summer Demand Trails Expectations

Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.

Read More →
car rental booking engine on computer screen with text: Bookings aren't the whole story
Rental OperationsAugust 1, 2026

Why Bookings Are Only the Start of the Rental Day

A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.

Read More →
Rental Operationsby Chris BrownJuly 31, 2026

This Is the Oldest Car Rental Advertisement You’ll Ever See

This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.

Read More →
Ad Loading...
A counter agent chats with a customer over a rental counter
Rental OperationsJuly 21, 2026

The Desk Upsell Is Costing Operators More Than it Earns

Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.

Read More →
U-Save Mauritius team

U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius

The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.

Read More →
Back view of a remote driver in front of a screen delivering a car to a location.

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030

A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.

Read More →
Ad Loading...
green and blue bar graphs compare fleet sales June 2025 versus June 2026
Fleet Acquisitionby Martin RomjueJuly 8, 2026

Rental Car Fleet Sales Show Mid-Year Strength

June gains ensured rental fleets closed out the first half of 2026 in positive territory.

Read More →
Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Read More →
Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Ad Loading...
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
Ad Loading...